In this video, we are talking about the Zapier and Make services with Mikael Hugg. What is the main difference between Make and Zapier? What is the advantage of using a pre-built template in Make? How can Make and Zapier improve business efficiency?
Make is a relatively new automation platform that aims to provide a user-friendly way for anyone to create workflows and automate processes without relying on developer resources. Make offers a range of pre-built templates and integrations for different business areas, such as marketing, sales, operations, IT, and HR.
Zapier , on the other hand, is a more established automation tool that connects thousands of apps and services to automate workflows between them.
While both Make and Zapier can be used to automate processes in different business areas, they have different strengths and limitations. Which tool would be more suitable for businesses with complex workflow requirements?
What do you think? Which Tool is Better?
In cooperation with:
Mikael Hugg - Creative Director at
https://growthland.co/
LinkedIn:
https://www.linkedin.com/in/mikaelhugg/
Mikael Hugg
We'd be modifying our our stuff a little bit. And now, we found out that having these sort of a, like a live reaction, kind of videos would be fun to do and find the tryouts. So our team has found out, well, you know, you're gonna present another very cool tool. And I'm gonna live react, because I haven't the one that you are now showing. I haven't actually used myself before, but I'd be using its competitor. So. So I'm very curious to see how your chosen tool works. And then I'm gonna just say, in my opinion, which is better, which one is better? The one that I use the competitor, or the one that you use, obviously, now, your track record has been phenomenal. You know, you've been winning all the contests we've been having? Oh, I don't know. Let's see. So let's see how this works out.
Artem Daniliants
I think I will be just explaining how I use the tool, you will provide some insights, comments, you will ask questions. And then at the end, we can see if my tool is better than the one that you're currently using. Today's topic is very simple. It's basically automation and integration. And there are different tools you can use to automate your, for example, marketing. And in order to do integration and integrate services to each other, and probably the top services that are being used Zapier, Make.com and IFTTT.com which is lots more, yeah, e f, t t t e if this than that. It's a short for that. So it's i 15. T. Yes, exactly, exactly. rolls off your tongue doesn't it nice. So basically, basically, the if this, then that service is more aimed at personal automation, not really geared towards companies. It's, for example, if you want to backup your tweets, or if you want to automate, for example, location tracking, or if you want to automatically post tweets, you know, from an Excel spreadsheet to your personal tweet, but it's still really aimed at companies and it's not really aimed at marketing, it's more personal information. But there are some similarities in all of the tools for example, you can do some basic Twitter automation and so forth. But let's just quickly dive right in and talk about the service that I want to talk about today. And that is make.com is formerly known as integral map. It's a really, really good service and it's sad that it doesn't get as much publicity as for example, Zapier and of course, the direct competitor is this a Yeah,
Mikael Hugg
I think I think you know, if I might say here and of course, this I think me has been going out quite much like it used to be now are going up quite much because when it was, what was it? What was the name before that?
Artem Daniliants
It was integral integral map. Yeah, integral map.
Mikael Hugg
That was pretty like Loki service. Not many people knew about it. And everybody were just talking about Zapier about now. I think you now they have just gone to next level. So we'll now there they become more and more. I'm actually a competitor against Xavier. Do you actually pronounce this up here? I don't know. Maybe sappy. I
Artem Daniliants
Think I think Zapier Yeah, I think Zapier zap big beer. Guys if you know the right pronunciation Yeah, comment down below where last year but I think Zapier, I think Zapier,
Mikael Hugg
I tend to call it as well Sepehr but then when he actually used you always have these saps like you have it right there. Yeah. So then it could also be Zapier. It's a French company if I remember right, so what else
Artem Daniliants
I don't remember exactly who is behind Zapier but I do know that they have been growing just like exponentially superfast just to give just to give a brief overview. So basically is IVR can be used to automate and integrate services. This is basically how it is it allows people with little So no technical knowledge. It allows them to integrate and combine services together in order to automate some of the workflow. So I can show you just that. The absolute simplest way you can use this,
Mikael Hugg
and Zapier is the one that I use much exact. So yeah,
Artem Daniliants
yeah. So let's say you want to, for example, let's say you want to tweet automatically tweets based on your Excel spreadsheet. So you have an Excel spreadsheet. And every time you put a new role into an Excel spreadsheet, it will automatically tweet. So you can choose here Google Sheets, as your application, and then tweeter. And now you can create a trigger. So here, for example, for example, here, new spreadsheet row, and then select Action, create a tweet. And now you can click Try it. And you'll be able to now authenticate with Google Sheets, you will be able to authenticate with Twitter, and you'll be able to create an automation and once you start automation flow, every time you add to a specific Google document, and you roll it will automatically tweet it. So this is basic functionality. It's more or less kind of like drag and drop. People really love it. And yeah, it's seems to be very, very popular for me personally. It's not really good enough. And I'll tell you a little bit. You know why? And before I do that, let's see the pricing. At least it sounds Zapier. interesting for me, yes.
Mikael Hugg
Well to see because I use a lot of Zapier. Okay, I would call Zapier, you're gonna call the Zapier so when you want one way is the right one. So yes, we're going to end up like one is going to be right, that one is going to be wrong. But I've been using a lot of safer and we are now actually just creating huge structure with Zapier. So if the main con that you're gonna show, it's gonna be better. I still have a good time, you know, enough time to change to make and make everything there. So I'm very curious to see.
Artem Daniliants
Yeah, for sure. And when it comes to Zapier, I think most of the people use it for marketing automation, and for data consolidation, but the free version allows you to have 100 executions per month. So this means basically, that if you have a workflow that you have created, every time it's executed, it's considered a task. So basically, if you have a free account, your workflow, no matter if you have one, or 10 workflows, you only can do 100 executions a month. And if you go to the next, you know, tier that is a starter tier, which is about 30 euros, and that includes 750 executions per month. And it includes some additional functionality like multi step zaps, filters, formatters version, but most important is amount of executions. This is probably the best one. And then, you know, once you go to professional or team, it becomes very, very expensive very quickly. But most people I think use either starter or professional. This is basically that like I think most popular tears when it comes to make.com I think their pricing is very different in the sense that yeah, in a sense that here, so what are our operations, so yep, yeah, so Ops is basically operations executions.
Mikael Hugg
So it's the same tasks so
Artem Daniliants
yah, yah, yah, yah, yah, so, this is pretty much forgive my cheat and again if if I'm mistaken please correct me but here you can see operations verb baba, baba blah, two factor authentication or allow and then the standard Apps Unlimited users. And then here we are going to Yeah, worries. There we go. Every time a model in a scenario performs an action, it comes as operation for example, it's a task when you assume the SOP. Yes, it's it's a bit different because So, here, it's more fine tuned. So basically, if you have an automation that consists of five modules, every time each model is executed, that is considered an operation. Yeah, so it's a bit different.
Mikael Hugg
But I think here, maybe 10,000 is still a lot more than 100. tasks. So even though that's the case, you know, yeah, because it's kind of like, two tasks in one side, most of the times, yeah, absolutely.
Artem Daniliants
Absolutely. So in my opinion, I've been really happy with the pro version, it's only $16 a month. And if you go monthly, it's like, you know, 20 bucks, a little bit less than that. And if you need additional operations, it will grow a little bit. So it can go to 30. So basically, and the team plan starts at $34, which I think is really, really good. But anyway, the point is, is that I kind of feel it's more affordable, in my opinion. So this is, I think, definitely something that you should keep in mind. But again, the pricing is still very low. So if you're able to automate some of your workflow, and you say, maybe two, three hours of your time, or you become more productive, that time that you save for Zapier. Yeah, it's not so I don't, I don't think that the pricing is so important from the perspective of, you know, which one is better? Of course, if you're talking about, you know, like, basically, if your whole business is run on Zapier or make that call, then obviously, you know, there might be a difference in pricing. But in most cases, for most companies, the pricing difference is negligible. Yep. But now, let's log in to make that calm.
And let's see what kind of stuff have I done? And what kind of automations have I used? So first of all, I'd like to point out that make.com is geared more towards advanced user. So what the heck does it mean? It means that Zapier is targeted more people that don't really have an understanding what is like, what is a database? What is data transfer operations, I think the learning curve for my.com is a bit steeper compared to Zapier. Zapier tries to get everything, you know, get it wants to get you started as quickly as possible with as little technical information as possible. So why they be growing so fast? Yes, yes. But once you actually start making complex integrations, this is where mag.com provides a lot of cool functionality.
So one thing that I really like, and again, if I'm wrong, guys, if everything you can do and make that column can be done in Xavier, tell me help us, let us know. Because obviously I have experience working with make the comment more than with Zapier. So if you first of all, if you go to devices, here, you have support for mobile devices, so you can actually trigger you could trigger automation from your mobile device, it can be useful in some scenarios. And I think that's pretty awesome. Another thing you can do is, you have here data storage. So basically, you have a database, by default, that is part of your service. And this database can be used for data storage. So you could actually integrate services in a very interesting way you could pull the data from one service, put it in the database, and then, you know, you could create another automation that, for example, parses the data and offerees offers it in another format. So basically, the database built in, but what's wonderful about it is that it's very, very simple. First of all, you create a structure for your database here, for example, you can just look here, I have my think, here, I have structure, I have URL, it's text, I have title, it's text, an ID, it's a number and then say so, again, we're not talking about very complex things in terms of like, technical understanding, but still, you know, some of that you should have, you should have
Mikael Hugg
some sort of beginner knowledge, the basic knowledge of yes set of eyes for Yeah, yeah, but almost like if you're, if you're using if you're gonna do integrations in a way I think you're You're already past that phase and you understand something? This is not the my advice what to use? Never
Artem Daniliants
Yes, yeah, for sure, for sure. So here, I'll show you some of the automations that I have created that really save a lot of time. So first of all, what I like about magnet COMM And this is probably the biggest difference is that it's a visual tool. So basically, here, I can see my automation flow in a visual representation. Each module is represented by an icon. And then each module is connected to another module. And then I can also set up filters, so I can decide what information gets passed from one module to another module, right. So this is something really cool. So every single automation always starts with a trigger, something needs to happen in order to trigger this automation. And you have multiple options.
You can, for example, fire workflow automation at certain intervals, like you have here. So for example, this automation starts every 30 minutes automatically. But you can also start automation, when something happens, new data is added, file modified, whatever that is, but there is always a trigger. And now, for example, here, this is my accounting, accounting, material preparation. So I have a problem, my accountant can only accept PDF files. So if I buy something from my company, like I pay for servers, or I pay for make.com. And if they send me a receipt, in just HTML, just in an email, I can't send it to my account, and I have to create a PDF, send it to her. And this is really tedious. So what I created, I created a new email address, I am not going to disclose the email address, so you don't spam me. But I created a new email box. And that email box accepts emails only from my email. So every 60 minute, hold
Mikael Hugg
on, hold on. Just to clarify, did you open that email box, you have a separate account where you're sending like your primary email is sending with a certain Filter command to another email account? And that is activating? Or do you have in your current account, do you have like certain, like a label where things go and if that label is on, then it's gonna send, okay,
Artem Daniliants
now I created a different mailbox, completely different mailbox. And when I need something to go to accounting, I just forward from my email, got it to that email box, and every time every 60 minutes, make the call and fetches new emails, and then it uses router to determine which path it should take. So and
Mikael Hugg
now, we're talking about the router, what is what is actually
Artem Daniliants
so browser basically allows you so for example, when new email is fetched from my email address,
Mikael Hugg
is the router it's yeah, there's from make. That is like the man.
Artem Daniliants
Yeah, rouser is not isn't a different app. Not it's not it's a different service. Yeah, it's a workflow management module. Very good question. Very good question. So it's basically it allows you to control the flow of what goes where. So here, every time email comes, the router has two options based on the filter, if there is no attachment found, then it goes this way. But if there is attachment found, then it goes this way. So basically, the router allows allows you to create alternative paths
Mikael Hugg
right okay. So, this is already what is different compared to SAP here and the way I the way I say this is that sap your also now nowadays, they you know, back in today's they didn't have this multi function, multi level integration automations but now they do have, but they don't still name this router, or they don't have this like it's just a different kind of flow. And now that I see this, I think is actually a lot more clear than what sceptre has because even that I've been using Zapier for a long time and I'm and I would say that I'm pretty fond of it. It's Ah, for my brain, it's this actually is a lot better to understand. Because now you when you have the router, right, and when it says, if something happens, then this happens. And this is the visual cannabis. So yeah, already, I think this is, this is a beginner already this
Artem Daniliants
part yeah. And if you think about it, if for example, you want to add a third branch, it's very simple. You, for example, drag here, for example, send email, you drag a module here, and then you bring it close to the router, and it will automatically connect. And now you can define action that you want to take, for example, send email, and here you define the condition. So for me, it's very, very visual, it's very simple to understand. And when you create complex integrations, or automations, being able to visually see that allows you to kind of add to kinda understand what's happening. What I also like, is that if you click here, run once, it will run the scenario, and you will see how the data travels from one place to another and which path it takes, which I think helps quite a lot to understand, you know, like, is it working correctly, but just to go over very quickly. Basically, everything here, here is just modules. And I have created here two paths. If email has it doesn't have attachment. So if attachment is zero, then I use PDF dot col to automatically generate a PDF from that email and send it and send it I'm not gonna show the address, but send it to my accountant. And after that, archive it in Evernote so that I can get back to it easier later.
And send me a telegram message saying that the the material was delivered to the accountant correctly. Okay, so hold on. We last video, we were talking about notion and you got me hooked in now we are also using the notion Why the hell you have Aaron out there. So, so the reason he was super clear that no one is better than Yeah. Yes. So the reason why I use Evernote is that Evernote actually works with PDF files much better. So if you have PDF files, or if you have just in general, any kind of files, and maybe I'm wrong, but in notion if you add 1 million PDF files, searching information from those PDF files is really hard. But with Evernote, it indexes, PDF content, and it automatically posts here's the content by default. So that means that once I have accounting material from 10 years or 20 years, whatever that is, in Evernote, I can find what I need faster in notion I would have to know like the file name. When did I you know uploaded? So I think notion doesn't have this ability to index content from the PDF files. And this is the only reason why I use Evernote. Alright.
Mikael Hugg
I'll accept that. Yes, answer
Artem Daniliants
yes or no? That's good. That's good. And, and basically, this is this is how it works. So from that perspective, this is very good. And this iterator it's a really cool feature as well. So iterator basically means that you can iterate on on an object or on an array. So basically, if the email that I send contains attachments, then this iterator means that it will perform these actions, these actions, these actions these three actions on each of the object. So if I send email with three attachments, it will go to router and then it will go this way because I will have more than zero attachments and then iterator will check how many attachments are there. If there are 10 attachments, it will take one attachment from there and it will execute once this workflow, it will take second attachment and execute it again. Third attachment and execute it again. Basically, it allows you to go through a list of objects and perform an action on every single object. So this is how I use it. And from my perspective, it's been working really well. So basically Play now I have an email address where I send emails like receipts. And if receipt has PDF, then it will automatically be forwarded to my accountant and will be stored in Evernote and I will notify, they will notify me via telegram. But if there is no attachment, that means that the email itself is a receipt, and I need to generate PDF from that email, then I need to send it to an accountant, store it in Evernote and suddenly information via telegram that that material was sent to accountants successfully and stored successfully. Now, in order to just show you what kind of cool stuff you can do, we can do something very, very simple. So everything
Mikael Hugg
I asked here, of course, well, you know, I say Can I ask but I'm still gonna ask whatever is yes, bots. How many ABS make support? Like because sappy or supports like, buy 1000 or more. So they are basically in everything there. Everybody is having. If you have a sauce company, you obviously have a saviour connection. Possibility. So what's going on with that make?
Artem Daniliants
So make.com has, I think 1400 apps integrated. So most of the most important apps, all of them are integrated. Got it. So basically, if you have some weird app, maybe you will have better luck with Zapier. But I haven't found anything that I'm missing in megacon. So let's, let's do something fun. So first of all, let's create an automation scenario. And the first step is always to choose a trigger, like what needs to happen. And here, let's connect my pocket to make that calm. There was what's fun, let's automated. So, so pocket is a really cool service where you can, when you find an interesting article or video on the internet, you can click on the pocket icon in your browser, and it will store that link for you to read later. So that it's all combined. So it's like Pinterest, but for links and articles. Yes, yes, yes. But the beautiful part about pocket and the way that I use it is that pocket also creates an audio version of the article. So basically, what I do is okay, I add a link with a for example, let's say I found a really cool article about marketing, I added to pocket and then using pocket mobile application, I just put on my headphones, and I just listened to the article using machine generated audio, and it works really, really well.
Mikael Hugg
That's, that's cool. So, okay, I had to start using pocket as well, we have to make another video for that. Yes, we used to make a video for sure. You know about pocket but also OCR tools. Yeah, for sure. Because OCR is something that's an eye, you can do it at all, but it's, it's still you know, if you don't want to use it up, then it's always gonna be a lot of trouble. We've been tried to use it then notion now, but I haven't found a way to do it properly.
Artem Daniliants
So, so, here you can choose a trigger and this trigger the pet has acid in it means that it will be triggered immediately after something happens. So here for example, you can choose for example, an action but these actions will not be triggered automatically, only acid actions will be triggered automatically. So for example, if you choose non async action, you will see this clock added here because this action needs, you know needs needs to be spawned at specific intervals. But if you choose
Mikael Hugg
Now answer action, and now here, the when you're using Zapier, the free version, or even the lower peer paid versions, they always have they only have the tears, they never have, like immediate actions. Only if you're paying the top dollar subscription, then you have the immediate action stuff. But in other parts, they always have 15 minute intervals, if I remember right, and it can actually be even. What was the daily use of good data? I think I'll know I think it's 15 or 30 minutes?
Artem Daniliants
Yeah, I think so. Yeah. So
Mikael Hugg
if you do get the acid ones also in the free version, lower, lower? Yeah, the free versions on the lower tier ones?
Artem Daniliants
I think so. Yes, I think so. Yes. And at least in the cheapest version, you for sure. Get it? I know that for sure. It's in the cheapest version, you absolutely get it because that's what I was using for quite some time. Okay, and here, you know, I have already connected polka.com to this. So I'm not going to, I'm going to basically add connection again. But if you want to authenticate with pocket and add it here, you just click Add, and you know, pop up comps, you know, do you blah, blah, blah, easier. So here, you need to decide
Mikael Hugg
restrict what just like it's up here.
Artem Daniliants
Yeah. And here, we need to decide, like, if you fetch items from pocket, will there be upgrade items, archive items, or all? Here, you can choose, for example, all? And then what do you want to fetch on live favourites? No, doesn't matter? And do you want to fetch items with a specific tag? Let's try that. So that we have a tag and this would be make, for example, that will be my time. So it will automatically launch this automation, when it finds a new link being added to pocket that contains tag make. And then you can also choose here domain. If you want links for specific domain, you can set limits, and you know basic stuff. But again, very, very simple stuff. And do you want to fetch all the links? For example? Yeah. Or do you want to fetch starting on a specific date, or man? So what again, what happens next? So next with this one. So here, you can decide what do you want to do with that data. So basically, every time a new link is added, now we can fetch that link and do something with it. So if you, for example, wanted to send an email, you wanted to, for example, send it as an email, you could, for example, choose here, module, email, send an email, and now you can just drag them together, and they're connected. And here you choose email account that you have connected to this system. And now you can put subject and here you could type. Interesting link, for example. And then here you can choose this, this comes from pocket.
And here you can choose for example, does it name Hi, amen. I think there should be something like title, title, or something similar on given title, there we go. And then will email be plain text or HTML, HTML. And then here on the right, here is interesting. Link for you. And then you choose given URL. That's it. Now basically, field last thought, ah, to whom you're sending wirelessly, I'm gonna send it to myself. Yeah. And you can have multiple people here. So that's it. Now the integration is complete, and we can actually test it. I'm gonna save a link in pocket and add a tag. Make IFM done it now. That's it. And now I can just click run once and we'll we'll see what happens because of that test. Boom. Yeah, that's it. So here, it fetched one link. Here it is. We can see here what it fetched. And here you can see the results of the email. You can see you know, body of the email, and everything works Correct. Clean, everything is perfect all green. And if I'm happy, I can now click scheduling. And it will be put online and everything is hunky dory. Nice. So of course, I can go like I can make it a lot more complex, I can go to flow, flow management.
And I can, for example, put a router here, like this. And then I can add email, send email, and I can put it here. And then I can add, maybe instead of email, I could put, for example, Slack, obviously has Slack integration, as well, me just close this slack, and then create message. So now I have a router. And I need to create conditions based on which condition, the email, the link will go to, to the email. And based on which conditions it will go to Slack. So you click here on the connection, and now you're able to create a filter. And I'm going to put here for example, domain contains, I don't know, Facebook, let's say. So here, condition, given URL, given URL contains phase walk.com. That's it. And now you press OK, you have set up your first filter. And here another one, if it doesn't contain Facebook, in your URL, and here condition, URL and then can't doesn't does not contain does not contain facebook.com.
Mikael Hugg
And now that I know that I see this. I am not a coder, per se. But I've been doing live coding stuff just out of curiosity. And I think everybody who's now doing, you know marketing, marketing or whatever you're not doing with computer business, I think you need to learn at least some some level of coding, understanding so that you just understand why what, what happens and why. And now that I see that, yes, basically just caught his eye. If something happens then do that else do this. So basically just normal, how you would write any code, but just without actually doing the coding part coding?
Artem Daniliants
Yes. Yeah, you're absolutely correct.
Mikael Hugg
So if you understand that, then yeah, this is fast.
Artem Daniliants
Easy. Yeah. This is easy. And one thing that you might want to really get a kick out of it is check out what also make that come supports and this is not, you know, exclusive to make that calm. Zapier supports that as well. Up
Mikael Hugg
chidsey, obviously here.
Artem Daniliants
Yes. So this is this is what is really, really, really cool. So here, I'm not going to add my account. But once you add lino, I will have to, I will have to show my API keys. Let me just quickly, maybe stop sharing. And I can quickly enter my API keys. But basically, what you can do is, and let's see, I think this is a huge opportunity for many, many, many companies, and many people because, you know, using open AI and chat JpT in your workflow is amazing, but it requires integration. But with make.com. And with Zapier, you can start using, you can start using this wonderful technology in order to improve your own marketing. And I'll show you what I mean. So here, we have chat, GBT, right, basically. So what we could do actually is we could fetch the content, every time we add something to pocket, we could actually fetch the HTML content of that article. And we can ask, for example, Chuck GPT to summarise the article and create them take away points for that article, and also created wheat that will share that article in your social media.
Mikael Hugg
Oh, yeah. Wow. Yeah. That is that is, that's actually really good. So simple. And also, you know, such a cute thing. Yeah.
Artem Daniliants
Yeah. And imagine imagine something even cooler. Imagine you Take, you don't use pocket or you go with something like Google Sheets, right? Something really boring, but in my opinion, pretty awesome. So you create a Google Sheets. Oh, wait, I have to do it this way. There we go. So you create the Google Sheets file, and you call it, you know, tweet ideas or something like that, I'm gonna choose it now. And then every time you add a new idea to the file, you can feed it to chat GPT. And it will create based on your idea of really cool social media posts. And then you can, you know, add Twitter here, or Facebook, and you can create a tweet automatically based on your idea. But on open AI is implemented. And well,
Mikael Hugg
using it. We use that CBD so much all the time, we actually use a lot of other API's, as well over the past couple of years. And but especially with GPT, that requires quite much of giving proper context, context, context to saw that the United can actually produce valid stuff. So I assume that when you are connected with API, you can choose then your chats. And you can choose the one that you have already given contacts, so that when you are giving this good, let's say tweet ideas or blog post ideas. It can, you know, it uses that particular chat, and then prints valid stuff out. Yeah,
Artem Daniliants
so basically, yeah, so basically, you're absolutely correct, the way that I would do it is, I'm gonna go to charge GPT. And I would do what is called priming. So basically, you can create the prompt, you can test it in charge GPT. And then you can copy the prompt to make.com. So that it always uses that prompt. And it will basically allow you to always get really good results in chat GPT the biggest problem is that a lot of people write something like this create interesting tweet about digital marketing for my Twitter account there they vary. Yes, and you know, it creates really like absolute rubbish. So now that I think what is really important is priming the charge GPD so this is for example, what I do and you can import the same prompt into make.com. So it will use that same prompt every time automation runs, but I write something like my target audience is our startups start ups in Finland, in technology field, usually, usually they lack marketing expertise, helps expertise and don't have a lot of resources. My company offers growth marketing service, and we have been doing it for
Mikael Hugg
over over so we didn't even we didn't even plan this but this is actually a good way to advertise your business. You can also put my stuff there so we have across the ages. Yes. Well the thing that we target in startups
Artem Daniliants
Yeah, so again so basically, if you didn't know Michaela has an awesome company and they focus on lead generation and they help companies across the board get more sales basically for quite some time so definitely need to plug him as well. But the idea here basically that you prime it Do you at NAB please use this as context for my future commands. My tone of voice is casual and with humour you can
Mikael Hugg
also put there are that your tone is Arnold Schwarzenegger. So then you get all
Artem Daniliants
that fun stuff. Yeah you can do the do you understand
Mikael Hugg
yes, I feel like those two E's would be fun though. You know, he would undertake voice talking about marketing.
Artem Daniliants
Yeah, and now and now you see it starts generating little bit you know better tweets that are actually more interesting when the idea here is with AI, when specially with Chad GPT, or Chad GPT, similar technologies, the priming is the secret sauce, it's not the technology because everybody have it, like everybody is able to use that. It's it, you know, it's like, same when you go to cook something, right? Everybody can have access to good meat, good vegetables, but it's the recipe. That's the secret sauce, you know. And I think in, in actuality, that's also as technologists Yeah,
Mikael Hugg
that's also what you can, when you if you're talking about marketing, when companies and I, when I, when I'm in parties, or this cocktail events, that don't happen that much anymore, that's a COVID box is used if people were asking like, okay, what are the good, you know, great tips for in, you know, getting more leads, and, you know, in our business seen stuff? It's, you can give an actual good answer, without your understanding. We know what their companies do and how they've been doing their business. Currently, you know, how much? How much usually they get leads per month? Do they actually even get inbound stuff? Do they do outbound stuff? Do they do any kind of marketing, all this kind of stuff? Do they have any, like, CRM integrations, and marketing budget, etc. So you need to know all these stuff until you you know, before you can give an actual good answer, like, do this or that, and that should help. So without having this, it's, that's why you have to communicate it with GPS, you have the golf company with the same way that you need to just tell, you know, prime, you had to get the context, because otherwise, it just randomly asking what's good, and then, you know, something and then you're like, Okay, look at this sucks, you know, doesn't understand? Well, obviously, because it's kinda like a new person every time you open a new chats. They have, yes. Late, they haven't heard about your business before or your things.
Artem Daniliants
Yeah. And remember, you know, if you just Google Chat GPT prompts, you will be able to see it's so much good stuff. Yeah, so much good stuff. Just look at what others have been doing. And just experiment. Because once you create your recipe, and it could take quite a lot of a lot of work and efforts. chargeability will create unique stuff. And it will always be unique. And it will always have the same tone of voice and always kind of feel like your stuff. And this is what I think is awesome about make the calm. And maybe we can start wrapping it up since it's been like 1515 minutes already. So yeah, so basically, with make.com because it's visual, it's actually very easy to get started. But also because it's visual, once you start creating very complex integrations, it's easier to manage it because you see, you see the flow. Yeah, and everything
Mikael Hugg
that is that is the biggest downfall with Zapier, Zapier, whatever the see, the big see is that it's extremely hard to see the big picture. And yeah, when I make these doing, I just want to say here, I think that it's possible. But if you put between the JBT three and Twitter, you could just put the electron bots that will say that, like here is the tweet, do you like it? And then you can say like, I fucking love it. And then it goes straight to Twitter, adult like no way. It would do another version. Can you do that? Because then you would be just on the fly, you would just go and see in your telegram like, okay, yeah, this is this is this is fire, let's do it. Otherwise, there's like, no way and then you would get a new version without being on your desktop trying to you know, come cigarette, the text.
Artem Daniliants
Yeah. So you can definitely be able to do the loop. Yeah, you wouldn't be able to do that, but it would work in a different way. And this is this is I think, a very, very genius question. Because first you will have this little basically like there is a trigger and then charge GPT creates creates the data and then it puts the data in the data store in the database that make that call has and then you create second scenario for the loop. Right for the telegram loop. So in that second scenario you would use as a trigger new data being added to data store, and then it would send you information to the telegram and ask for yes or no. And if you say yes, then it sends that tweet. So you need to split it into two parts, but no problem at
Mikael Hugg
all. Okay, so you, okay, so you need to put the data store here before that you can just put Telecom has bought that, then you say yes, no. And then.
Artem Daniliants
Yeah, so basically, I wouldn't be like, Wow, this is the router
Mikael Hugg
in that and to the grandma.
Artem Daniliants
I guess you could say that. But the thing is, is that you could do it probably in what automation, but I think it will be very complex. If you split it into two, it'll just be easier to manage. But again, I just have to admit, of course, I am not like Mega Pro user of make.com. There is so much functionality that I did that I did not have time to explore. But I'm 100% sure you can do this.
Mikael Hugg
Oh, for sure. Yeah. Okay. Yeah. All right. So how good was the most again, maker make us better than than Zapier? I can't I have this Sofia, though. So I, I didn't use this so long. Well, I've been sent this many times now already, but I've just seen the down. I've seen the problems with with Zapier and the ones that are almost like deal breaker problems. It's really a great tool, however, but but there's some, like for example, this visual kind of stuff, and then that you can do all this. And also I think they did a bit too crazy. Their billing is, you know, when you're using when you're using it more and more, and you have more complex stuff you actually find, find yourself spending way too much money. Whereas you can get a cheaper deal with better features. Yeah, yeah. Maybe it just comes down to if you have, if they have the apps that you want to use it maker that the make the I think that's the only thing that decides,
Artem Daniliants
yeah, for sure. So basically, if you're absolutely correct, if your app is not supported in makeup calm, you have to go to Zapier for sure. Because that's just how it is, they support more apps. But if your apps are supported in make that call, I think it makes a better it's make it makes them better choice, it becomes a better choice for you because it will be easier. But also there are additional features that you can then later start using like data store, and mobile devices and so forth. But again, I recommend always trying both tools. And you know, just see what you like, in my opinion, as a programmer, or at least the first of all, who used to programme I used to programme in Python, PHP. And for me, make.com kind of feels like it's made for a little bit more technical people. So you know, like the loops and like even then, you know, this kind of flow control you like if you have an engineer brain, like you don't have to be a programmer. It kind of fits it makes a lot of sense. But if you just want something very, very quickly done, and you don't really care that much, I think.
Mikael Hugg
Yeah, yeah.
Artem Daniliants
Yeah, if you want to, for example, push data from Google Sheets to email or something like that, right? Something extremely simple. I think Zapier can do that very quickly. And you don't have to really like it'll probably be done in a few minutes. While it made that call. I don't think they have ready scenarios. So in Zapier, I think they have like similar scenarios that you can create with just a few clicks, and just find them. Yeah, basically like templates or something. Yeah, but I think it made that come. They like this. They have some, but not as much. Yeah, but I think that
Mikael Hugg
templates are not very convenient anyway, you very rarely you use exactly like that. So then you end up at least in my case, I never use templates I always create from scratch because well you know, are you in any way end up customising it, so why would even bother?
Artem Daniliants
Yeah, yeah, but I guess again, for somebody who doesn't know anything about Zapier for them templates probably is a good way to get started. They don't know anything about Zapier. I just want to get something done. Push orders from Shopify to email or something similar for Damn, I think templates are pretty, pretty good. For sure.
Mikael Hugg
Yep. Cool.
Artem Daniliants
All right, I think. Thank you, Miguel for for your time. And hopefully, you enjoyed me showing a little bit of makeup calm. Maybe you'll give it a try and
Mikael Hugg
excited waiting rolls to little bits.
Artem Daniliants
Very good. Early in the morning for you. Yeah. Yeah, but but imagine like once you start adding Chuck JPD. Now automation, you can take it to the whole new level, whole new level. Oh, yeah, for sure. So, so I think there is like a lot of opportunity for some really cool stuff. And remember, you can also use chart GPT to transform the data. So you could, for example, give it data from Excel and say like, Hey, create data in CSV format, and Chad GPT can change data from tabular format to something that would work in CSV, for example. So there is a lot of cool stuff you can do. And I think we're just scratching the surface. But otherwise, guys, hopefully you enjoyed the new format. Let us know what you think. And we're gonna do a lot more of these. These are really fun. I think this could be our format that works for us and let us know in the comments down below.
Mikael Hugg
Absolutely. All right.
Artem Daniliants
Thank you so much, Miguel. Till next week. All right. Thank you. Take care. Bye