Maximizing Your Podcast's Potential: Repurposing Content with Podsqueeze

Tiago Ferreira:
We do use shed g p t to help create the written assets that Pod Squeeze generates.

Artem Daniliants:
From my perspective, I think the idea is genius.

Tiago Ferreira:
There's So much content around podcasting, but up until now, the technology was still not there.

Mikael Hugg:
As Google understands that your business is about AI and podcast, then you know, they gonna see that it's relevant to what people are searching for.

Artem Daniliants:
And if you pay, you can disable it and you don't have to publish.

Tiago Ferreira:
It's much better to pay for a tool that already has all of this work done,

Artem Daniliants:
Like what can't be copied easily.

Tiago Ferreira:
So you can just create a shareable link and then I can share it to anyone and they will have access to the results.

Mikael Hugg:
All right. So yeah, again, another good episode coming up. You know, we are absolutely excited to have Tiago with us, and, uh, you know, I'd be just playing NARA with Paul Squeeze, which is your company mm-hmm. . And, uh, so far it looks real good. So I'm glad to have you with us. And, uh, I actually have a in no immediately first, uh, question. You say that it's AI powered, is it Jett, BT what you have inside there, or what's the deal? Hey, uh,

Tiago Ferreira:
First of all, thank you so much for, uh, having me here in your podcast. Yeah, it is. Um, it is she pt. So we, we basically, uh, use another API for the transcription that is, uh, also AI based. I think all of these things now are AI based anyways, and then, uh, we do use shed PT to help create the written essence that pot pot quiz generates. So the show notes, the blog post, everything goes through this amazing technology that was released a few months ago, and it's kind of changing the world, so, yeah, it is.

Artem Daniliants:
Yeah. Yeah, for sure, for sure. Uh, but before we get started, even though, you know, Mical decided to jump right in, uh, Tiago, it would be awesome to hear a little bit about yourself and, uh, you know, based on the microphone that you have, um, you probably do podcast as well yourself. So that's, that's pretty, pretty awesome. Tell us a little bit about yourself, and obviously after that, maybe you could tell a little bit about the company and how the product came to be.

Tiago Ferreira:
I love podcasting, and I love to to hear podcasting. I, I believe I first discovered podcasting with, uh, gilet Media. I don't know if you're familiar with, but, um, it's a v it's basically a studio. They end up being acquired by Spotify later on. But the idea when they first started was really interesting, was a podcast about how Alex Bloomberg, the founder, was creating his podcast agency. So it's kind of recursive there.

Artem Daniliants:
Oh, cool.

Tiago Ferreira:
But it was really interesting because he really recorded everything, the low moments, the, and the high moments, the pitches, uh, him speaking with his wife, all of this, and I found it so cool, so interesting. And then, uh, GI Media, they produced a lot of other podcasts, and I started really getting into that. And then I discovered other, uh, mostly around the topic of entrepreneurship, which is a topic that I'm really passionate about since forever that I've been, wanted to start my own businesses. I have a software engineering background. I started working in, uh, tech companies, and then shortly, or actually more or less around the pandemic, I decided to leave my current job. Uh, I was working for a startup, and I decided to basically jump into my entrepreneurship calling. So I decided that I wanted to basically follow this passion and see if I was able to somehow, uh, get something to pay the bills. And immediately when I started, uh, after quitting my job and getting my last paycheck, this anxiety started to cripple in. And I started to feel, um, that what have I done? I was feeling like that, like, oh, oh, no, uh, this, this might have been a huge mistake. I have no money coming in. And now from now on, I'll be only basically, uh, using my savings. And because of that, I decided to start my own podcast. Uh, it was back then, I, I, it was very spontaneous. I, I found this app called Anchor without even knowing. I just grabbed my phone and started recording, uh, what was going through my mind, which was all of this, this insight and everything. And I decided that I wanted to start this podcast. Uh, it's called The Wannabe Entrepreneur Podcast, and it, it narrates my own journey through the entrepreneurial world. And, uh, and kind of things started moving, um, alongside that. And, uh, it was kind of snowballing. I started to interview other people as well. I started to know more about this world of indie hacking and bootstrapping, which basically it's the idea of you starting a company without any external investment. And, um, I started building my first businesses. I started building a community, uh, paid community. I started building a lot of businesses around, but nothing really paid the bills. I was, uh, still, uh, one, one year and a half in, and I was still, uh, fighting for, for survival. And then to basically pay my expenses, I started doing as well, a little bit of freelancing. And then she, Chad t just showed up, popped up, and I, I thought, well, this is amazing. This is, this is going to, uh, this is going to disrupt our lives, our, the, the technology here. It's something that's a huge leap. And, uh, back then I was talking with my current co-founder, who is also an entrepreneur, and it was just brainstorming ideas, and we was just thinking, Hey, what shall we do with this new technology? Because I have this feeling that this will solve a lot of old problems. Problem is that already exist, but this technology will just make them much easier, uh, to solve. So, because I have the background in, um, the background in podcasting, uh, one of the ideas was that, okay, there's so much content around podcasting that it's audio content, but up until now, the technology was still not there to actually repurpose this content in an automatic way. Uh, there was a lot of transcribing services, but they were often not good. Uh, but then I thought, mm-hmm, wait, now, G b t it's so smart that you can actually give inputs that is not 100% correct, and it's smart enough that you'll basically regenerate. It's gotta figure out Yeah. And figure out everything. Yeah.

Mikael Hugg:
Yeah.

Tiago Ferreira:
And that's kind of the idea of, uh, why we came up with quizzes, uh, our tentative to, um, help podcasters repurpose their content with just a click and in a few minutes. And that's, uh, yeah, how we came up with the idea.

Artem Daniliants:
Wh wh where are you located, by the way?

Tiago Ferreira:
I Am, both of us are in, uh, Lisbon, Portugal.

Artem Daniliants:
Awesome. Awesome. It's, um, kind of like a hotspot for digital nomads and for many entrepreneurs, you know, seeking a new home. Yeah.

Tiago Ferreira:
In the, in the past, uh, the past maybe five, six years, it's been growing a lot. And, uh, a lot of digital nomads are here, but to be honest, I think we could have started this business from anywhere because it's a online business anyway, so

Artem Daniliants:
Yeah, of course, of course. That's where, yeah. Yeah. It's kind of like born global, right? Like when you start from day one, you are basically a global business. Yeah. But, um, did you, did you self-fund yourself? Yeah,

Tiago Ferreira:
Completely. Uh, we, we are fully bootstrapped, and because of that, we wanted to be profitable, profitable from day one. So it's all coming from our savings, and mostly we invested our time rather than our money. Uh, well, we, we needed to invest the money, pay our bills, but besides that, all of, we built everything from, uh, showing is a designer, uh, and an entrepreneur. I do the development. He also does a little bit of front end, and we basically built the whole platform, uh, by ourselves, of course, using the external APIs.

Artem Daniliants:
Okay. That's awesome. So maybe now there, it's a good segue for you to maybe show the product. Maybe you could show some of the best features of the product. Um, I'm sure it'd be awesome just to, just to see how it works. From my perspective, I think the idea is genius because a lot of people, podcasters, they have, you know, their episodes, but they could create block posts based on it. They could, you know, send newsletters. They could create, you know, show notes, chapters. And I think, uh, your, you know, service pretty much covers everything I mentioned. Yeah. So I think it'd be pretty awesome to see how it works.

Tiago Ferreira:
What is your process at the moment, by the way? Do you, do you repurpose your content in any way?

Artem Daniliants:
So, exactly. I think it's . It's a very, very good question. So the idea is, um, and this was the idea originally, why I got excited to have you, you know, uh, be, um, be our guest, is that I wanted to actually give Squiz a try, because currently we don't repurpose it, you know, pretty much like in any way, because it's time consuming and, you know, it already is an investment to do editing and all of that good stuff. So I was thinking like, Hey, this could be a really interesting tool. Yeah. And that's the reason why we reached out to you. Right? And, uh, pretty thankful for you to be here. Uh, but the idea was that, hey, if I could with a few clicks, repurpose the content so that it doesn't cost me arm and a leg, that'll be pretty sweet. And, uh, yeah, that's, that's basically the idea. So I, I had a selfish reason for reaching out to you. Yeah,

Tiago Ferreira:
It's funny because we, we have two main clients, one are kind of big agencies that were already doing this mm-hmm. Who are basically paying people, uh, on fiber, or they have their own team to listen to the whole interviews, uhhuh, the whole episodes, and write everything down. And that would be more expensive and would take more time, obviously. Uh, and for those clients, that's a no-brainer, cuz they're like, okay, even, even though you still have to edit a little bit and everything, it's just so much faster. So for those clients, it's a no-brainer. And then it's like podcasters, like, like myself or, or I guess you guys as well, where it just opens up this possibility before you couldn't do it because you just didn't have the funds or you didn't have the time, but now you can do it because it's just so much faster. So, uh, okay. It's cool to know that you are, uh, there. Let me then quickly share my screen. So basically this is the, the landing page. Uh, it's is very simple and, uh, you can just, uh, start for free. We offer 50, uh, 50 minutes, uh, for free that you can use. So you can just do that and try it out. Or if you have a small, uh, small podcast or a short podcast, you don't actually need to pay. You just have the, the 50 minutes. Uh, this is like my, the,

Artem Daniliants:
Is it audio only or audio and video?

Tiago Ferreira:
At the moment? It's audio only, but you can also upload your video, but we'll just use the audio. So when you click in generate content, there's two ways, uh, for you to input your content. One is with your R S S I D. To be honest, this is more to test because most people want to generate the assets before actually uploading their content, uh, to, you know, to their, uh, host. Provider. Uh, so normally people use this where you can just, uh, pick up a file, uh, audio file or audio file

Artem Daniliants:
mm-hmm

Tiago Ferreira:
you can select the language. We do support multiple languages and, uh, you can generate it. Um, if you go through the, if you go through the R S S I D, you can just click here and it basically loads all your episodes. This is my own, uh, my own podcast. And, uh, you've

Mikael Hugg:
Been busy?

Tiago Ferreira:
Uh, very busy, yes. In the beginning I was basically releasing every, every day. So that's why it's funny. Oh my God, I don't recommend

Artem Daniliants:
Consistency. That's awesome. Yeah. That's the magic. Yeah.

Tiago Ferreira:
Yeah. Then you basically generates, and then, uh, you wait a little bit here and, uh, it's, it takes a little bit like between depends, uh, but between five to 10 minutes to generate. But I can already show you, um, some content that is generated. You go here on dashboard. Uh, I have so many because I've been doing so many tests that are, my dashboard is kind of, it's a little bit crazy here, but I think maybe this one, uh, yeah, so some of them are the, yeah, so, uh, this is basically one of the contents here, here, the transcription is not available anymore because, um, it's only available for a few days. But basically you get the show notes. Oh, this one is actually in, uh, uh, mixture of Portuguese. Let me just maybe find another one. Yeah, yeah. You can, uh, do multiple languages as well.

Mikael Hugg:
Maybe an English one. Yeah. Uh,

Tiago Ferreira:
Uh, maybe this one. Okay.

Artem Daniliants:
Yeah. Oh, I think, uh, yeah, looks like English, at

Tiago Ferreira:
Least. Yes. Uh, I've done a lot of testing here. This is just for, for you to show, maybe don't, uh, follow too much the results, because I've done here some, uh, some tweaking. But you get here the transcription, for instance, with the speakers and everything, this is a very short episode,

Artem Daniliants:
And you can download it right as a, like

Tiago Ferreira:
S rt or you can download it or you can copy it to Clipboard. Mm-hmm. . And then you get here the show notes. These ones are funny because, so once you get the show notes, you can actually tweak them using, um, G B D. So you just write here your queries. And this one was edited by me previously. I told it to, to write it as it, it was a pirate. So that's why you see here horror me. Uh, anyways, you can also then edit. It's funny here, you can just go here and say, Hey, I don't want this. Uh, so that you can just copy, um, you can download it, you can copy to clipboard, and then you can edit using, um, using A G P T. Like start with a question or an engaging. Okay, let's see if it works. Uh, I don't know if it'll work because it's already kind of a mixture with a pirate thingy, but, uh, yeah. So here as you can see, then hey, if you,

Artem Daniliants:
Sorry, it's, yeah. Uh,

Tiago Ferreira:
But couldn't decide between use MyBook Pro or M one MacBook Pro. And so now it's kind of edited and then you can just accept the changes or not. So we are trying to make this also editable and there's so many new features that we want to introduce because we want, uh, we know that if chat G B T sometimes is not, it won't give you the best result out of the bat. So we know that we want to allow it to be personalized so that people can just use, and then they can also save their own queries so that they can just apply them in the next, next time they're repl reloading another episode. Um, so yeah, we also have, that's awesome. We also have the timestamps here. Uh, this one again, is a very short episode, but it basically shows you a quick introduction and when the type steps starts, and then it tells you like, speaker one, discussers, in this case, it didn't know who was the speaker one, but you can just say like, speaker one, uh, name is Tiago. I dunno. Something like this play work.

Artem Daniliants:
Okay. So see now it says Tiago discuss. Okay. Yep. Yeah, it changes this.

Tiago Ferreira:
Um, so yeah, you have the, the timestamps as well. Uh, we also have tweets. I'm a big Twitter fan, so that's why we have Twitter here, but we might introduce as well other social media. So basically a bunch of tweets here about this episode that you can basically just copy paste to your Twitter, you can schedule them, et cetera. So it's very easy to repurpose these contents. Some ideas for titles, uh, a bunch of titles here that, uh, even, even if you don't just copy paste it directly, it's great to have ideas and suggestions to create titles for yourself, um, links. So it goes through your, uh, episode and basically checks out Okay. Things that you mentioned. Okay. You mentioned Linux mentioned Travago, Reddit, and it says that also when, uh, the host mentioned those, um, those links or those tools, uh, we have a short post as well, uh, which the idea here is to be a short post that you can just use it on Reddit or, uh, you can use it on, um, I don't know, indie Hackers or some short website.

Artem Daniliants:
Uh, you can can use it. Yeah.

Tiago Ferreira:
Like a Yeah. Short brief, like brief. Description. Yeah, exactly. Um, we have a, a newsletter, which is kind of a extended summary of the episode, the ideas that maybe if you, if you want to create a newsletter, uh, for people that don't want necessarily to listen to you, but they want to read, they're more visual people, uh, you can just repurpose your content that way. Uh,

Mikael Hugg:
That's actually really convenient. Yeah.

Tiago Ferreira:
Uh, it's something that I'm still not using in my own, uh, podcast, but, uh, something that I'll probably using soon and this one are quotes and, uh, uh, keywords that were not generated here, because I believe this is still this, we're always introducing stuff. So we've introduced the quotes and the keywords recently. So I believe that this podcast, uh, this episode was uploaded before the quotes were available. And now I, I might struggle to find, uh, oh, hey here. Okay, so here you can see some quotes. Uh, so Rosie Sherry says, I guess I started something, I helped her. So, so this is, there are quotes that are taken from the interview, uh, directly, so they are not, uh, changed. So they, this is exactly how, uh, it's not really marketing, just community, you know, this kind of quotes that you can just copy paste and you can use it, uh, and you can also see where they were, um, mentioned, et cetera. And then the keywords here are just like, for YouTube for instance, you can just copy these keywords and, uh, it's just also very convenient. Yeah. Then besides that, uh, one, uh, feature that we recently introduced, like, we are always having feedback and we really want to build this with our clients, but it's the shareable link. So some of our clients want to share the results with their clients or with their, uh, cos et cetera. So you can just create a shareable link and then I can share it to anyone, and they will have access to the results. And yeah, that's, that's basically it.

Artem Daniliants:
Will they be able to also make some, like adjustments tuning? Do they have access to that, or is it just to view the results? At

Tiago Ferreira:
The moment, it's just to view the results. Uh, we do have a lot of people Okay. Asking the, for the possibility to add more people to their accounts so that everyone can manage, uh, yeah, it's still not there, but it's, we have so many people are asking for this that will definitely introduce this. Uh,

Mikael Hugg:
So what, what do you have, uh, on your roadmap? What's gonna happen next? What is your plans?

Tiago Ferreira:
Yeah, so just for you, for, I guess for you and the listeners to understand, we started this in, uh, March, right? So it's been, you know, roughly two months.

Mikael Hugg:
Uh Oh, that's crazy.

Tiago Ferreira:
Yeah. So that's actually the product that you're seeing is seeing here. It's still, it, it's two months of work, but there's still so much things that we can do introduce, right. Uh, we believe that the, the main things are already there. Uh, but we are, we want to build this with our clients. We are building these for our clients. Uh, therefore we, most of the ideas come from them. So some ideas are, um, what I just mentioned, so that you can share your account and, and add other people to your account. Small things, small details, for instance, changing your email. Uh, things that are not necessarily super important for the content, but it just, it's makes the usage of the tool much easier, uh, and much more professional, much more mature that like big agencies can use it. So our goal here is that as a small podcaster or as a big agency, both of these two parties can use our tool. It's quite a challenge because you need to keep it simple, yet complex, you know what I mean?

Artem Daniliants:
But, uh, maybe a question that I always have at the back of my head is that, um, you know, because you are using obviously Chat, G P T and probably something like Whisper API or something similar to that for transcribing. So what do you think is your competitive advantage? Because unfortunately, you know, a lot of people have access to chat G P T or maybe fortunately, depending on how you look at it, what do you think is the secret sauce here that cannot be copied easily? Because now there are so many charge PT based tools popping up, and every time I'm asking myself like, Hey, like, what is your secret sauce? Like, what can't be copied easily?

Tiago Ferreira:
Artem, that's a great question. Uh, it's something that we definitely, uh, thought about and we were a bit scary at, scared at the moment. Uh, at, at first we actually thought, Hey, uh, now G PT four might even introduce the possibility of just uploading your audio, right? Like, are they going to take others, um, basically become a serious competitor? And after building this, we started realized that no, because we have that, a lot of our work has been in, uh, kind of tuning the prompts, and we spend so much time uhhuh just tuning the prompts and, and just finding the right prompts that will heal the best results is something that takes so much time that, uh, if a person that will have to pay anyways, right? So, because GPT is not free, right, they will anyways have to pay. It's much better to pay for a tool that already has all of this work done where they can already edit, where they can share with their, where they can share with their, um, clients or, uh, co-hosts where they, it's a tool just for podcasters, right? So it's e even though, uh, yes, you, you can do it with GPT and Whisper, for instance, if you have the skills to, to use those APIs, uh, it's still such much more convenient to use a tool like botsu. So actually we are not worried about that at all.

Mikael Hugg:
So how did you, how did it create the, the part that, uh, it takes the sound and, and, you know, transforms it to the available content for the chatGPT? How did you do that?

Tiago Ferreira:
That's also an api. Uh, it's, uh, it's an API service. We just send them the audio and get the, and get the transcription, like the,

Mikael Hugg:
The biggest. Got it. Yeah. I'm a recorder. I don't know, I'm not recorder. I don't know, you know, the technical parts,

Tiago Ferreira:
Sorry, Artem. The, the biggest issue with G P T 3.5, we are still not using G P T four. Uh, hopefully with G P T four, this will be better, uh, is that G P T 3.5 only allows inputs in chunks. So you have a, a maximum limit of inputs and obviously a subscription of our website, it's so much bigger than the input that we have to like, create some logic from our side that would manage this. So going back to your question, Adam, especially with GPT, uh, the shed, GPT 3.5, uh, for sure it's not a competitor because people need to, you know, create their chunks and everything for GPT four, which we also want to use because they increase their limits much more. They can maybe just copy and paste their transcription. But yeah, as I said, there's so many great features that we introduce that

Mikael Hugg:
Yeah, we are not worried about, uh, that, that Compe competitor.

Artem Daniliants:
Yeah, I think basically it comes down to convenience, uh, your program and, you know, your solution is so convenient, it's easy. Yeah. And people are willing to pay for that. And, uh, with chatGPT, you know, basically now the infrastructure is there, it's available, but you have to have very technical skills and you have to still invest time to understand how it works to get the best results. And so there will be a lot of tools like yours that basically make, using Chat GPT or different APIs more, you know, more accessible, more convenient. And I, I think if you focus on, um, adding useful features, and most importantly, and I think this is the, one of the most important things when it comes to startups, if your velocity is very good, you listen to your customers, you make modifications, introduce new features, if the velocity of this feedback loop is quick enough, I think you'll be able to adapt to market changes. You'll be able to adapt to evolving needs of your customers and so forth. So I think it, it does make, it does make a lot of sense. And, um, of course there is, you can then connect other things like translating to different languages. So you could create subtitles in many different languages, right? You could, you could introduce, for example, if there are, yeah, if there are already chapters, you can already maybe do like editing, so you can create short bite sized clips, Right, based on the, yeah, based on the, uh, quotes that may maybe mentioned during the podcast episode. Maybe you can start supporting video. And once you start supporting video, I think that's where it becomes really interesting because, you know, if you were able to create, you know, short kind of like vertical videos, right? For like YouTube shorts, TikTok based on timestamps or something similar, that'd be really, I think, kick us. Yeah. Because that saves so much time, you know, in terms of editing, right? If you could create a template and then using that template, it would automatically create shorts of the most important highlights. Something like that could really, really, I think, be, be awesome. Um, I'm wondering, uh, like what is your tech stack? Like, what did you use to build the service? Like, are you using, I don't know, like React, jazz, Mongo, like, now Mickel will probably be bored, but I'm just curious

Tiago Ferreira:
So Our tech stack is pretty much very, very simple. Um, we, the front end is react, react based. The back ends are Google functions using Python. So, uh, it's very, very simple, but still very scalable, right? So, um, yeah, that, that's basically, and,

Mikael Hugg:
And can you, can you explain for the people who are not tech savvy, why that is such a, like, convenient way to

Tiago Ferreira:
Be? Yeah, so that's a great question. I hope that I don't disappoint. So the idea here is that we don't have to manage the infrastructure. Infrastructure. We don't, we don't need to worry about servers, we don't need to worry about scalability, which means if we suddenly have more people accessing our website, it just scales by, by itself. We don't have to, uh, go and, uh, quote unquote create more service or, or doing anything like that. Uh, everything is managed by Google, so it's been working really well. Uh, there's of course also some disadvantages to this way of doing things, but it's always what I use when I'm starting something new because it's very fast and very scalable. Uh, maybe in the future we might change it, but to be honest, so far I'm really happy. And we have, we, we got already a lot of traffic coming in, especially when we did our prototype launch, and it worked seamlessly. Our infrastructure always was able to respond, uh, perfectly. So that's why we, it's, since we are only two of us, uh, this is really helpful because yeah, we don't have to worry about the whole infrastructure, scalability and all of that.

Artem Daniliants:
Basically, if, if you think about it, like, maybe I could provide additional information. So traditionally you have your software, you put it on a server, and when you have like many requests coming in, server cannot keep up, you have to get another one, then you have to put loader in front of them. So it spreads the load to two servers. Now two servers is not enough. You're adding one server goes down, you have to take it out of rotation. So all of this management basically goes away because Tiago packages his Python code in a specific way, and it sends, like, he sends it to Google and says like, Hey, I'm gonna pay you for every single execution. I don't care how much hardware it requires, I don't care. I'm just gonna pay for execution. And that way Google puts it on their infrastructure and, you know, it automatically scales it. So basically, Tiago never pays for the infrastructure if he's not using it. He only pays when he makes a call and, you know, the feature, uh, the, the software is executed and then it dies, and then it waits for another call. So basically it's kind of like, uh, it's, it's, uh, I think like serverless, uh, solution basically that, uh, Google offers. But there are others. There is and, uh, edge functions and so forth, but it's pretty awesome. Um, I, I'm trying, within my company, I'm trying to get people excited about serverless architecture. So I think it's, it's, it's really good to hear that you are actually using it and you have deployed it in production environment and you are happy. The only question that I have is that, like, what downsides did you see? And I promise Mikael we're gonna stop very soon, I promise. no, I, you know, what downsides did you see find is very interesting.

Mikael Hugg:
Yeah. This is, uh, uh, Yeah,

Artem Daniliants:
I, I know, I know that main stuff. Yeah, go ahead. Tiago. First

Tiago Ferreira:
Of all, like the code is very spaghetti. Thank you. Uh, it doesn't scale well, right? So, oh, okay. The more functionalities you want to add, you either split into more functions, which something that I might do in the future. Otherwise, you basically have everything in the main kinda, you know, so, uh, it's harder to read, especially if now I would onboard more developers, I guess it would not be super easy to read that code. Um, so that's one, one problem as it scales up. The other problem is also that this, which is not really a problem, but this functions do have a timeout. So for, for example, when I'm working with G P T, sometimes G P D is really unstable. Sometimes they're just down or they're super slow. Yeah. Um, and you probably already noticed that if you use the, the UI G P T ui. So I need to find a way of our, our, our, um, functions will, I think they, they can still run for nine minutes, which is a lot. Uh, but yeah, then sometimes it'll just time out and we need to, to find other ways to just recall. So you need to think a little bit differently. You cannot structure, uh, an API so well, like you do maybe with Flask or with, um, spring Boot or something. Uh, so if you're working with a big team, it might be a bit harder, but for only one person so far, I don't know, I love it. I really enjoy it. I don't need to worry about like Kubernetes or I don't need to worry about any, you know, extreme backend stuff. It's, I just put it there and it works. So, yeah.

Artem Daniliants:
Yeah. That's awesome. That's awesome. Um, now maybe for something that, um, everybody can enjoy, so when you started your, you know, your company, you, you probably incorporated in Portugal, or I don't know, like how did you handle that? But anyway, you have your product, you know, you got your mvp. How did you get your initial customers? Yeah. Like what was your more, yeah, how did, how did you approach potential customers or did you do paid advertising? Did you, well obviously you probably went to like Indie Hackers or maybe some other communities and released it there. You mentioned Product Hunt as well. So maybe you could talk a little bit, like how did you get your first initial mm-hmm. paying customer customers?

Tiago Ferreira:
First of all, uh, as I told you in the beginning, I've tried already many things. I've tried many other projects. And, uh, when I was interviewing in my, in my interviews here, when I interviewed podcasters, sorry, when I interviewed Indie Hackers, I interviewed some that were still struggling and some that did really, really well. Some that are now making maybe 30, 40, 50, uh, k Mr. R, right? Uh, I even interviewed, I dunno if you know Peter Levels, which, uh, is making two, 3 million a year only with this project. And it's basically working alone. And there's one big difference between the ones that are still kind of struggling at the ones that reached this kind of success, which was their customer acquisition. Some of them really had to fight hard for their customers. Each customer was a win. And they have somehow to convince them, and a lot of them, or the others that actually got really successful, for them, it was much easier. You know, they were, the customers were lining up, giving them their passwords, giving everything. They just wanted to use their product. So that's what I was looking for, and that's what we found with PodSqueeze. So that, that's also something really important, which is people really want to use Spot Squeeze from the beginning. We had so many problems at first, and people wouldn't give up. They wouldn't just like, just close their window and continue their lives now. They would just go on the chat or send emails they really wanted to use. So I think there, there was some kind of product mark market fit from, from the start. With that said, uh, we started very simple by sharing on, uh, Twitter. I, I have around 2,500 or something followers on Twitter, on Reddit, and with all these directories, uh, raw ai, which is great, right? So everyone, we are also kind of surfing this AI wave, you know, and everything that is AI based will get some traction. Yeah. Yeah. And from the start, we got much more traction than any of my projects, uh, before. Yeah. So that's kind of how we started. And, and, uh, it was kind of starting growing. We got a few paying customers that way. And then you'll be, uh, probably surprised about our main source of customer acquisition, which is called Emailing. Yes. Wow.

Artem Daniliants:
Okay. Tell tell me more about that.

Mikael Hugg:
Like ba ba basic

Tiago Ferreira:
Coverage. Yeah, you just, we, there's a ton of, uh, databases, uh, with, um, for podcasters with their emails, because in our, uh, RSS feed, normally there's your email there, I don't know if you know about this, but the email is there, so you can actually, there's some databases that gives you the RSS feeds, and you can just go there and fetch the emails. And there are also some paid tools where you can also get the emails. And we decided to just start sending emails to these people called emails called Outreach, and to say, Hey, uh, my name is Tiago. I have this tool. I'm looking forward to hear, to hearing from you. I wanna see your feedback because you're a podcast and you might, is this useful? And, uh, around 40% of our customers, 50% of our customers are coming from this cold emailing. Yeah.

Mikael Hugg:
Very smart. Yeah. Wow. You know, I, I, I've seen, because we do a lot of, uh, email outreach, it's a basic cold email outreach, so basic call and all that. Um, there's this like, new wave of email marketing and call and stuff, you know, when it's done properly. The old stuff where you just put stuff, you know, things on, on mail Chi just starts shooting mass stuff, you know, that's, that doesn't work. But you know, when you're doing it, like you did, you actually found very good, uh, audience for that one who actually can resonate your message. Then it for sure know it's one of the best ways to, to get

Tiago Ferreira:
Yeah, definitely. And one interesting thing is that people actually thank us for the cool email. I've never seen this before, you know? Yeah. Normally it's like, Hey, stop your spammer. Yeah, this will, we got actually emails of people saying like, Hey, I normally don't like cold emails, but thank you for sending this. You know, this is amazing. So it's, it's crazy. What

Artem Daniliants:
Do you use when you do cold emailing? Like, what do you use? Like, do you automate in

Tiago Ferreira:
Anywhere? Yeah. Is really funny. Like we, we started by basic going on Gmail. We, we didn't even have our own, uh, domain or email, and we just got, went on the B, c, C, and I had like tons of emails and I was sending, and it was working, but suddenly mm-hmm. got blocked. Gmail just blocked our account. We tried to appeal, they said no, and, and suddenly this was also kind of our main account that we're using for all of our services. They're like, I don't care, like you don't access this account anymore. I kind of begged like, please, I will stop. Like, no, sorry, you have no more access to Tan account. It's like, okay, matter. Fuck, you're really annoying. So, uh, then we created our own, uh, domain. We are using ZO for the, for our email. For email hosting. Email hosting. And I basically also use SendGrid that also offers an api. I was using it before and it worked. So I have kind of a script that wakes up every day and sends, you know, X amount of emails, uh, using this api. So far actually, it's been working fine. Actually today, uh, our account was put into Review . So I hope, I hope we can oh, solve this issue. I don't know why. Since we do do this,

Mikael Hugg:
I recommend that, uh, you should start using Lem Lists in a, we, we use Lend List a lot, and, uh, then just open another domain, you know, just like put the pod, squeeze the com or pod squeeze io, whatever, and create the a Gmail account, you know, just like a regular Google Work workspace account. And then, you know, you add that to the limb list so that lend list can start to warm up your email account, and then it creates you to look like you are a person, and then it, it start to send one, one-to-one emails. Yeah. We've been using that a lot and, um, has been working 100% of the time. Cool. Uh, never had any, any problems with all of our client clients and customers. And also, we always get to the primary inbox, never just spam, never two categories or anything. So

Tiago Ferreira:
How many emails do you send per day?

Mikael Hugg:
Uh, well, uh, like 50 a day per account. 50. So like, okay. Yeah. So like you can, you can send up 200 bots, then you are close to, to this, uh, ghost limit of, you know, what Google is, is because they have this like restrictions that they, they are not gonna tell you. So if you have a brand new account, like brand new Jiva account starts sending like 20 or more per day, then they're gonna ban it, right? Um, you have to warm it. Soly is also doing you the warmup. So it's, it's called, uh, well, you know, it's, they're like some, yeah, yeah. Uh, company. So, uh, live warm, then warm for it. So, so then you warm up, warm it up like four, four weeks. And then when it's done, you know, it gives you this score when it's, it's re when you can actually start seeing using it and then just start, you know, start your campaigns.

Mikael Hugg:
You can do ab testings, you can do like all sorts of stuff. You get all the data out of it and, and yeah, it uses, it uses Gmail, so you know, you can do your own, own dkms, sps, d marks and all that. So yeah. Um, start using that one. Uh, you can do easy and save with 50 per day. Uh, you can probably go to like 80, 70, 80 per day, but you can just do like couple of accounts and put them there. So then you get, I mean, like we have one client that we do, we have 10 accounts mm-hmm. , so it says like 500 a day, once a once Sure. You

Tiago Ferreira:
To understand Mikay, we are sending 4,000 a day , so

Mikael Hugg:
Yeah. Ah, okay. That, that's the problem. Then if you're doing that, then you always end up in a situation where, uh, you know, uh, you get, you get, but if you don't

Tiago Ferreira:
Use, if you use your own domain, yeah. That is a problem. I guess if you don't use Gmail, you can, uh, expand your limits, right?

Mikael Hugg:
Yeah. I mean, it depends, uh, who you are. No, I mean, do you mean like using Googles? No, if you

Tiago Ferreira:
Just use, uh,

Mikael Hugg:
Gmail, but just

Tiago Ferreira:
Something at Pod Squeeze or tpo squeeze.com, you know?

Mikael Hugg:
No, I got, yeah, we, you know, in Google workspace, you your own. Ah,

Tiago Ferreira:
Okay. But you still have the limits.

Mikael Hugg:
Okay. Yeah. It's, it's, yeah, you still have, okay. Yeah.

Tiago Ferreira:
Interesting. Yeah.

Artem Daniliants:
So what, uh, I guess what, uh, Yago is asking, like, if you use your own domain, can you not use Gmail? Can you use like something else?

Mikael Hugg:
Or like how does, of course work course, we use Outlook or whatever, you know, doesn't matter where you, you know, connect your, uh, domain name. Uh, but you always end up in the same situation because, you know, if, if it's run by Microsoft or Google or whatever, you know, this main providers, then they always ban you because they don't want spammers and that's why they, they ban you. And then if, if he wants to use Campaign or MailChimp or whatever, mass marketing tool, then that's definitely not gonna work because you always go to spam like so many times mm-hmm. , and, and that's why it can either, and also it's not GDP or, right. So, so, and there's also that, yeah, there's also an issue.

Artem Daniliants:
Yeah, yeah, yeah. Thank you. Yeah, the tips there, there is no easy solution, but, but, uh, one, one thing you might consider is that if you generate list of email addresses, you can actually upload them to pay per click advertisement systems. So you could target advertising to those email addresses. Yeah. So they only, those, only those people would see the advertisement. It's not maybe as cost effective and it's not indie hacker friendly maybe, but it's, uh, one way maybe to go around the limitations Yeah. Points. But I think Mical is absolutely correct. Uh, so the, the banning doesn't happen on the sender side. The banning happens on the receiver side. Ah. So if, if you send, so if you send a lot of emails, the, uh, Gmail will, will actually shadow ban your account. Yeah. It, it's basically would say like, Hey, if this email sends, you know, uh, emails to Gmail users disregard it or put it straight to spam or something because it sees that, you know, so many emails are coming.

Mikael Hugg:
Okay, yeah, that's true. And, and then you can get your, then you can get your, um, uh, your address to blacklisted, and then it's really hard to get it out.

Artem Daniliants:
Okay. So good to know. So if you're doing, uh, call, call the emailing, and especially with those, those numbers definitely don't use your own own domains because then it's gonna just affect on everything. That's, that's a good point. That's something that you don't want. That's very available.

Tiago Ferreira:
Thank you.

Artem Daniliants:
One thing that comes to mind, and I think this is in terms of like marketing, um, I really like S C O, you know, when it comes to marketing, because it's very powerful. Mm-hmm. , it's scalable, it's cost effective. And I think because you understand your target audience, like really, really well, you could create something really, really powerful. Like, for example, you know, you already kind of, you know, you already work as kind of like a, you know, podcast hosting in a sense. You already stored the files, right? Yeah. You have the files, right? You already stored the files, and you can put something like cl uh, CloudFlare CDN so that, you know, the CDM provides unlimited bandwidth, so you don't have to worry about it. So why don't you allow podcast creators, especially those who are just getting started to create a profile like right away for their podcast, so that it basically, and it'll use sub-domain, like podcast name dot pod, squeeze.com, and that way basically you will generate enormous amount of content, show notes, transcriptions, and you will provide value because they already upload episodes to you anyway. Yeah. They just click create profile page and boom, that's it. Player show notes, you know, quotes,

Tiago Ferreira:
Whatever. I've been, I've been pitching this idea to microphone show for, uh, for some time now. Uh, there, there are a few problems with that because mostly people, they want to use this content to boost their SEO in their own websites, right? So if you, if you're of course, you cannot have duplicated content, otherwise it'll damage theirs. Uh, one option that we, that we are considering is to create this kind of search engine for podcasts where, uh, you can, yes, you can create your own kind of profile for each one of your episodes. You can define, uh, what content you wanna show there, and then people can actually search for it, either on Google or in our own search, uh, box. And then you can, let's say you wanna search for a specific topic, you know, search about email marketing for instance. Then it would pick up uhhuh these episodes and say, Hey, uh, they are speaking about it in this timestamp, so you can actually read it or listen to it. We gonna do this. And I think this will be definitely a great idea to bring some, um, you know, s e o marketing or some nice organic traffic.

Artem Daniliants:
Yeah. I think, uh, I think the service that I used before, uh, I think it was, um, uhk, I think there was already something like that. I think it was listen notes or something similar, but I think there was a service where, uh, they actually crawl, you know, the, like different podcast feeds, then they get the audio file, they use Whisper or something similar to transcribe it. They put it in PostgreSQL, they put full text search on it, and then they allow you to search, basically. And it will automatically, like, if you're searching for a specific phrase, it will show you in which episodes it's appear. And then if you click on it on a specific episode, it will actually rewind to that specific part when this phrase is mentioned so that you can go like really deep into it. But I think you can be very smart about this. So first of all, you can ask people like, this could be a feature that you turn on or turn off.

Tiago Ferreira:
Yeah, that, right?

Artem Daniliants:
So if I want profile, public profile, yeah. Then I can put on or off. But another thing that you could, you know, be really smart about, you could use, uh, something that many, uh, companies already use like GitHub and GitBook and many others. So if you use free version, you have to publish, for example, and if you pay, you can disable it and you don't have to publish. So that could be, that could be something like, interesting. So there is a trade off like, hey, you know, if you want to pay all up to you and like big agencies or even, you know, podcasters like us, we don't mind paying, especially, you know, um, I'm going to actually, in this episode, I'm going to use pod quiz to generate all the assets and I will see how it works. And you know, if we run into any problems, I will chat with you then on the website and lets, you know, but I think it's gonna, it's gonna go really, really well. So I'm just thinking that, um, you have access to so much really cool content through assets of your clients, and if you respect their wishes, but you create some sort of mechanism for you to leverage it, I think there'll be a lot of benefit in terms of scl.

Tiago Ferreira:
Yeah, absolutely. Right. I think that's definitely one of the things that is also in our, uh, roadmap. Um, we are just trying to take care of all the crucial features for our pain users, uh, because we are still growing every day. We're growing and, uh, we are quite happy with that at the moment. Uh, we want to improve also our, our subscriptions. We are working with other services that will provide better transcription and everything. And probably that will be something maybe in the near future that will be introducing something like that. But it's very, very good things for the, for the input are there.

Artem Daniliants:
Of course. Of course. And just, just general seo, because you know the target customer really well. If you write good articles, SEO optimized articles, I think that will already be like really huge. Yeah. Because people, you know, if you use something like Answer the Public, a public, or even like Google Ads Keyword Planner, you can see what people are searching for. So if you just put podcast and then for example, how, and it will show you all the search terms, you know, where there is how and podcast. So you will see all the questions people ask Google how to do this in podcast, how to do that in podcast. And you could create like articles that specifically answer those questions and you will start appearing what tool results. Yeah. And you can, uh, so I can actually show it. Yeah, yeah. So I can actually, and now mm-hmm.

Mikael Hugg:
while, while Artem is, uh, finding it, uh, it's own. Yeah. Now, you know, uh, Neil Patel bought it sometime ago. Yeah. So now they are embedding it to Uber, which is, uh, you know, Neil Patel's own like same Rush basically. And I actually been, I've been using, well I've been using Same Rush, all those. But uh, now that we, we started to use Uber Suggest, and it's actually really good, uh, now, especially that the answer to the public is embedded into, so, so it can generate to ideas based on what people are searching for. Interesting. And, and you know, with Uber searches you can search all this, uh, other data for it. Yeah. And here, as you can see, I didn't even need to log in or anything. You can do like one or two. They give a couple of free ones. Yeah. They give you a couple of searches a day for free.

Artem Daniliants:
And here you see all the questions that people ask regarding podcasts. Yeah. And then you ask for ability to write article for all those . Yeah. So how podcast marketing, how podcast helps your business, how podcast on Spotify and then what podcast was called Sprouse on. Okay. That sounds really, um, uh, why podcast is the best platform to use and all the like, really red ones are the ones that people are searching the most and the, the most addition. Yeah. So it's good How, how podcast make money, you know, uh, how to create podcasts, how to upload, how to make an intro. So basically this is just a treasure trove of, uh, content marketing ideas. Right. And because you are really, I think, good, uh, in, in terms of just like your own podcast, you're really very pro prolific, uh, podcaster. What you actually could do is you could create maybe tutorials, you know, or maybe just like work on the content marketing side of things. Yeah, yeah. Because I think you'll be really good. You're very, you are very charismatic, you're very positive, even if you create like videos, right? And then you can, you can, based on those videos, create block posts. So you would have the video and, and the text content.

Mikael Hugg:
And so that, and especially you benefit from also you're also passing with the corporate vitals assessment. I just went, went and checked it out. So then you also now have the organic boost. So, so whenever you're doing any kind of, uh, these articles that items showed you, you're gonna get easier, uh, ranking than others.

Tiago Ferreira:
What did you mention that we pass? What Google's core vitals?

Mikael Hugg:
Uh, it's the, well, you know, I can show, oh, I'm getting, I'm getting, I'm sure you, your own data getting your masterclass on marketing here. Yeah. That's what we do. Yeah. The, the idea here is that we get excited and we want to help, we want to provide value.

Artem Daniliants:
Ah, not just you, you know, telling us about Oh cool. The business, but also we want to provide as much value. Yeah. Yeah.

Mikael Hugg:
So, so what, what this means is that Google, Google did this, um, I think it was last year or it was, yeah, I think it was last year's August, or maybe it was the year before. I don't remember anymore. But anyway, it's like a one or two year, um, new thing. But this affects on your organic, uh, organic views a lot. And you are past, which is not where you, uh, usually people don't pass it. They, they suck with these ones. So, so that's why your mobile one is uh, passing it, which is very good. And also the desktop is passing and in the SEO oh seven put a little bit more effort but not is alright. But you can get better because there's not much what you can do. So, so you know, couple of 20. Just let's see the, to the, uh, SEO part so you don't have all attributes. So use the add all, you know, attributes and that should be fine with that one other otherwise was it's fine. Interesting. Uh, so I mean, what I was just saying here is that you pass it, you pass it, uh, cwb. So then whatever you do with your organic stuff, you get easier ranking. It's not immediate, it's not like a hundred percent you get the first page, but you have uh, easier way to rank than others. Very

Tiago Ferreira:
Interesting. How do I get to this

Mikael Hugg:
Page? Speed.

Artem Daniliants:
And it's cause you have built your site where Well yeah. So it's just page speed.web.dev. Yeah. And you will be able to access it. It's the old Line House logistic rebranded and this is Google's own, own, uh, so Google owns this one. So Yeah. And, and remember, you know, if you want to, if you want to kind of, you know, understand what is happening when it comes to seo, you should definitely start using Google Search Console. Yeah,

Tiago Ferreira:
No, that idea

Artem Daniliants:
Hundred percent. That one I get Googles Yeah, if you, if you, yeah, okay. Very good. . So if you use Google, Google Search Console, you will be able to see if there are any deviations from core web vitals. You'll be able to see if there are any, you know, negative, um, you know, changes in your lighthouse core. So that will be visible in Google Search Console. It'll give you a lot more detailed information because the tool that Michael, uh, showed you, it only checks one page, the one that you insert and that's it. But Google search console, spiders, like the whole website, everything, and we'll be able to show you if there are specific problems on specific pages.

Tiago Ferreira:
So maybe You can answer a question that I have, which is most people that come to our website through Google is because they search pod quiz. Why is that?

Mikael Hugg:
Because you are not ranking in any other other way. So it speak with already know about us. Yes. Yeah, yeah, yeah. Exactly. And that's why I was thinking that when, when Art showed you the, you know, how podcasts and stuff, these kind keywords, you should also try to write something about, you know, because people are for sure searching for AI podcasts. Like yeah, everybody's, everybody wants to start using AI stuff for everything. So for sure there's gonna be now a lot of questions for about AI podcasts, but for sure there also are not gonna be quite much a competition, uh, you know, compared to this traditional keyword. Uh, like how make money on podcasts and stuff like that, like this as Google understands that your business is about AI and podcast, then, you know, they can see that it's relevant to what people are searching for. So when you have a lot of articles and tutorials and you know, all these like how to stuff about AI and podcast and, and you know this, we are gonna get a lot of relatively easy traffic because that long tail is just not that so much used just because it's so new.

Tiago Ferreira:
Very good. Thank you. Yeah.

Artem Daniliants:
So if, if you think, if you think about it, there are branded keywords and there are non-branded keywords. So every single website receives quite a lot of traffic based on branded keywords. And branded keywords are usually your company name, your product name and stuff like that. Right. And usually when people, you know, type in Google your company name, that means they already heard about your company. Maybe it's called email that you sent. Yeah. Maybe they heard about it on, you know, indie hackers, whatever. So branded keywords is not a very good indication of your SEO visibility. Branded keywords is usually a very good indication of your brand. Yeah. And the, the strength of your brand. And that's basically called emails.

Tiago Ferreira:
Yeah, yeah, yeah, yeah, yeah.

Artem Daniliants:
But, but, uh, you should be able, and you should want to rank for other keywords like Miguel mentioned, you know, like AI podcast or how to generate for my podcast like this.

Mikael Hugg:
Yeah, yeah, yeah, yeah. Podcast chat, G P T or something like that. And the best way to do that is to just write really, really good articles. And I can show you justi BT four for that. I'll use, I've actually been writing I speak and then get generated. Yeah, yeah, exactly. Yeah, exactly. But now, now you also need to check when you are writing these articles and sorry, you know, our art cut course there, but course, uh, you need to, because you, you are using 3.5, uh, usually that is getting, um, stuck with AI detectors. So, so you just need to run it through with chat before and ask it to make more sound like human, uh, so that, uh, you know, these AI detectors are not gonna spot you. You can just, there's a plenty of good AI detectors. So just, you know, try one and, and see if it's gonna be detected, then you should use because you're not gonna get that ranking.

Tiago Ferreira:
Got it. Yeah.

Artem Daniliants:
So just a very quick example. So for example, here, as you can see, there is a query, Reddit ads beginners guide, and there are like 82 million search results. So it's pretty competitive. And our, our, uh, article is number one and the reason because it's the, it's really well done, useful and like, really long and very, you have a lot of depths. You have pictures, you have a lot of pictures. Do you have actually even a video there? Did I see that? Or was that, uh, video? Yeah, there was animation maybe more than a video, but there was for sure. I know if, if you add videos, if you add, uh, images and then Oh, there we go. Yeah, yeah. It's a gif. Is that a gif y? Yeah, it's, it's, I think it's a MO or MP4 file without sound.

Tiago Ferreira:
And how many views do you have per day, uh, just based on that?

Artem Daniliants:
Uh, so I'm, I'm, I don't, I don't remember, I'll be honest with you. I don't remember. But the thing is, is that it's, uh, it's been, like this article in particular was really popular and probably one of the most popular articles. So, you know, like I truly believe in content marketing and like long term, if you think about scalability of your business, for you it kind of makes a lot of sense. You create really good content and then at the end of the, like blog post or whatever you are like, Hey, try pod quiz for free. Yeah. You have nothing to lose, you know, get your podcast, you know, get it to another level, you know, elevate your podcast, you know, save time so that you can produce more episodes or you can focus on marketing. Eh, so it, it creates a sales funnel that makes a lot of sense.

Mikael Hugg:
You create content, yeah. That attracts podcasters. And then using that content, you put them in your sales funnel where you try to convert them to trial users. You can, once that trial users, you convert them to paying customers. And, and you can also create this, um, like, uh, give us your email and, uh, you're gonna, we're gonna teach you in like 10 days, we're gonna send you emails on, you know, how you can create your own podcast with pod quiz, uh, word quiz, easier than, than, you know, one to three. So this can, like, the reason why somebody should put their email account there, that's like the, the, the low lowest part of the many people just engaged. And then, you know, this other stuff is like the second one there, which is more valuable obviously. But we, this is, you know, you can get a lot of people to your email, uh, lists and, and start generating and nurturing them into paying customers.

Tiago Ferreira:
Pretty cool.

Artem Daniliants:
And remember, probably the, one of the best things you can do is you can create a public tool, call it, for example, free, you know, transcription for your podcast or something. No logins, no signups, yeah, nothing. No credit cards. You, they, they just, yeah, they just upload file. They just upload file. And then you tell them like, Hey, the transcribing is now happening, and then please provide your email. And one it, once it's complete, we will send you the link to the transcription, and then basically in the background, you create a free account for them, transcribe it and send them the link. So basically it's a, like a sales tool basically with the free, free account could see the results.

Tiago Ferreira:
Yeah, yeah, yeah, yeah, yeah. That's kind Of what we're doing now with, uh, there

Artem Daniliants:
Are many with

Mikael Hugg:
Our free tier. Yeah. And it's really, well, you don't need to put any credit card. Yeah, you just need to,

Artem Daniliants:
Yeah, yeah, yeah. But you need to register. You register. So it's not really visible to Google. True. Yeah. But I was thinking that you have, uh, something like, um,

Mikael Hugg:
You, you have a, like a stronger compress.

Artem Daniliants:
Yes. So for example, you know, like this, this tool that is really popular, for example, this compress pdf, right? So if you, for example, just Google compress, you know, like PDF compressor and the first result is compress pdf, but notice that it doesn't ask you to log in, register, you just click select pdf, you drop it here and the tool starts working, right? So the idea was that you could create maybe something like this where people could upload the file and then it just says like, Hey, we're almost there. Give your email address and we will send you a result via email when it's done. And then in the background, what you're actually doing, you are creating a free account for them, putting that file there, getting transcription and just sending them the information.

Mikael Hugg:
Like, Hey, your file is transcribed. Go check it out. Yeah. And, uh, here is your like access credentials or then you're gonna also create, uh, you know, when you do this, but then you put like one of these, because now that you are, you are giving in your free accounts, uh, part, you're gonna give these, uh, testimonial, oh, sorry, what? I'm gonna go to my dashboard, like quotes and all this. So then you could just put one of those and so that people, people can already get some results. And then see, like you wanna get all these other results as well, creative free, uh, create your free account and go and check it out. It's already there. So, so like this kind of stuff that's really smart, that's really smart. Like I, I would, I would definitely go and like, okay, because I already got something out of it. Yeah. Like, shit, okay, this is, this is solid.

Tiago Ferreira:
Yeah. Uh, and then, then the other parts would be blurred, like create your free account to get the rest of the stuff. And guys, it's free?

Artem Daniliants:
It's free,

Mikael Hugg:
Like, doesn't matter. So then people like, fuck it, okay, we're gonna do

Artem Daniliants:
It. Yeah. I mean, it's crazy. The possibilities are endless, it seems So .

Tiago Ferreira:
Thank you. Yeah. I really feel that this is a kind of company that we could definitely go for, like raising money and getting a slider, slider bigger team so that we could explore or exhaust all of these possibilities and grow much faster, which not something that we're looking for at the moment, uh, because we wanna keep it lean and, you know, grow it like this, but

Artem Daniliants:
Even mean, and you get, and you get better money, uh, in future if you're just not getting a lot like good user base and, and good traction. So, you know, then you don't have to sell that much of your stocks, say investors. So of, of course you should go, you should go without money, as long as it like, without, uh, funding as as long as possible. But, but it's already an hour. Uh, and we could talk for hours, but, uh, Tiago, I think we need to wrap up and let you continue working on new cool features. What I can promise is I already started my upgrade process. I'm gonna upgrade to the 29, uh, dollars a month account, and I'm just gonna give it a, a shot. Cool. And, uh, we will use it in, in our podcast and we will let you know if there is anything that we run into or maybe if we have additional questions. But it was really amazing to have you on our podcast. Thank you so much for your time, for your energy, your insight. And remember guys, if you want to check out Pod Squeeze, the link is in the description down below. And again, Tiago, it was, it was an amazing interview. I personally learned a lot and now I have more credibility to go to my team and say like, Hey guys, how about Google Cloud functions? Let's go . Yeah, let's go. Let's go. All right. Yeah.

Tiago Ferreira:
Thank you much. Thank you so much. A lot with you guys as well. So thank you so much for, uh, having me here in your podcast.