Immodan’s SEO Surge: 1M Impressions in 9 Months

Snapshot

Within just nine months of focused effort, Immodan , a Finnish provider of corporate housing and office solutions, achieved remarkable growth in its online presence, culminating in over 45.1K total clicks and 1.04M total impressions.

This dramatic increase in organic search visibility and engagement, driven by a strategic and targeted organic content strategy, vividly showcases the power of effective SEO in establishing market dominance and unlocking significant revenue potential in a competitive B2B landscape.

Organic search performance overview

About the client:

• Client: Immodan
• Industry: Accommodation and Real Estate

Immodan is a modern and innovative Finnish housing company specializing in providing fully furnished, hotel-style rental apartments and office spaces specifically for businesses, catering to corporate project accommodation needs across Finland. Its establishment was a collaborative effort involving multiple companies as co-founders, united by a vision to cater to corporate project accommodation needs.

Their mission is to offer personalized service and project accommodation solutions that ensure staff comfort and productivity while remaining cost-effective. This initiative is one of the key marketing agency projects, co-owned by our owner, reflecting a deep personal and professional commitment to establishing Immodan's brand as a leader through a robust digital marketing strategy.

Challenges Faced

This project holds particular significance as it is our marketing company owner's personal venture, designed to be a prominent example featured in our upcoming agency case studies. The journey with Immodan began as a new project, built completely from zero, where our involvement extended to foundational elements including website design and development. The absence of prior SEO presence meant all efforts to improve organic visibility and generate qualified leads had to be initiated from scratch, requiring a robust and targeted digital marketing strategy. The journey with Immodan began when efforts were initiated to:

• establish online presence through effective case studies that attract potential clients
• website design and creation
• develop its brand identity and reach
• improve organic visibility through effective online marketing strategies
• generate leads through targeted strategies that resonate with our target audience.

Digital Marketing Best Practices

Fortifying technical foundations:

• Performance Optimization: Website loading speeds were taken into account as a critical aspect of optimization for user experience, search engine ranking and website traffic.
• Mobile-First & Security: We ensured the website was fully responsive and secured, aligning with modern search engine requirements

Creation of blog posts leading a quality organic traffic

• Systematic development and publication of high-quality, relevant blog posts that directly addressed user intent. This consistent content strategy was key to attracting valuable organic website visitors and establishing topic authority.
• Value-Centric Content Development: Articles were developed to be comprehensive, authoritative, and genuinely valuable, showcasing Immodan's expertise in corporate accommodation as part of our marketing campaigns. This was a core content marketing effort.

This particular article stands out as a consistently high performer, demonstrating its strategic value in attracting qualified leads to our website. Over a 6-month period, its performance metrics clearly underscore its effectiveness:

• Total Clicks: 4.2K
• Total Impressions: 78.4K
• Average CTR (Click-Through Rate): 5.4%
• Average Position: 8

Article organic search performance overview

This exceptional performance stems from a potent combination of strategic keyword targeting and meticulous on-page optimization, securing a prime position for high visibility. Its CTR confirms a compelling search snippet that perfectly aligns with user intent, ensuring the article consistently attracts highly qualified leads by delivering precisely what searchers are looking for.

Crafting compelling narratives (content marketing & on-page SEO):

• Intent-Driven Keyword Research: a fundamental component of successful B2B marketing case studies. Extensive research was conducted to pinpoint high-value, high-intent keywords that aligned directly with the needs of corporate clients.
• Optimized Search Snippets: Meta titles and descriptions were strategically written to be highly engaging and keyword-rich, improving their appeal in search results and driving up CTR.
• Enhanced On-Page Structure: We implemented clear heading hierarchies and effective internal linking to enhance readability and distribute "link equity," improving overall digital marketing effectiveness and web design for prospective clients.

Building brand awareness off-page SEO & campaigns:

• Targeted Link Building: A proactive outreach campaign was deployed to acquire high-quality, relevant backlinks from authoritative websites, signaling trust and authority to search engines.
• Digital PR & Brand Mentions: Efforts were made to secure positive brand mentions and testimonials across various online platforms, further bolstering Immodan's online reputation and credibility.

Key Marketing Results

The diligent application of these marketing strategies resulted in a transformative improvement in Immodan's organic search performance over a 16-month period, demonstrating significant growth and increase in organic traffic. These metrics illustrate the profound insight gained and the revenue potential unlocked:

• Total Clicks: Surged to 45.1K, representing a dramatic increase in direct traffic from search engines.
• Total Impressions: Grew to 1.04M, indicating a vast expansion of visibility across a multitude of relevant search queries, which is a testament to our effective marketing campaigns.
• Average CTR (Click-Through Rate): Improved significantly to 4.3%, showcasing the effectiveness of optimized search snippets and stronger alignment with user intent, leading to better conversion potential.
• Average Position: Climbed to 15.3, bringing Immodan's content much closer to the top search results and substantially enhancing its organic reach. These success stories are a direct result of focused optimization.

Organic search performance overview

POP performance comparison for the last 6 months

Launched on March 17, 2024, the Immodan project initially exhibited steady performance, with a notable acceleration in its organic search visibility and engagement commencing particularly after the strategic implementation of our organic search article content strategy from late 2024 onwards. This pivotal shift led to a significant increase in organic traffic and underscores the profound impact of our marketing campaigns and content optimization on driving substantial progress and unlocking considerable revenue potential and organic traffic value, contributing to our success stories.

Organic traffic and value growth

The sharp upward curve, particularly in "Avg. organic traffic value" suggests that the traffic being acquired is highly relevant and leading to desired business outcomes, indicating successful conversion efforts alongside pure traffic gains, demonstrating a strong ROI for potential clients. This comprehensive approach is indicative of effective marketing strategies.

Case Study Insights

The SEO optimization initiative for Immodan stands as a prime example of how a strategic, holistic, and data-driven approach can revolutionize a company's online visibility and significantly drive qualified organic traffic.

For businesses aiming to replicate Immodan's impressive organic growth and attract highly qualified leads, consider implementing these key strategies:

1. Build a Flawless Technical Foundation: Prioritize website speed, mobile responsiveness, and security from the outset. A technically optimized site is the bedrock for all other SEO efforts, ensuring search engines can effectively crawl and rank your content.
2. Invest in Intent-Driven Content Marketing: Systematically create high-quality, valuable blog posts and articles that directly address your target audience's questions and needs, based on thorough keyword research. This consistent approach establishes expertise and drives relevant organic traffic.
3. Optimize for Search Result Engagement: Don't just aim to rank; aim to compel clicks . Craft highly engaging and keyword-rich meta titles and descriptions that stand out in search results, maximizing your Click-Through Rate (CTR) and signaling strong relevance to search engines.
4. Cultivate Off-Page Authority: Actively pursue a targeted link-building strategy by acquiring high-quality backlinks from authoritative sources. Complement this with digital PR efforts to secure brand mentions, collectively bolstering your site's credibility and search engine trust.
5. Focus on Qualified Traffic & Revenue Potential: Ensure every SEO initiative is geared towards attracting visitors who are genuinely interested in your services and likely to convert. By aligning content and strategy with business objectives, you transform organic traffic into tangible revenue and measurable ROI.

By meticulously addressing technical foundations, crafting compelling case study content, and building robust authority, we transformed Immodan's digital marketing strategy. This success not only showcases the power of comprehensive SEO but also underlines the commitment and vision behind our marketing agency owner's dedicated project, adding to our portfolio of success stories and credibility.