SEO competitor analysis
Company: DV | Created: 24.12.2025 11:05
Company: DV | Created: 24.12.2025 11:05
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
Overall
|
B
|
B+
|
Worse |
|
On-Page SEO
|
B-
|
B+
|
Worse |
|
Links
|
A-
|
A-
|
Equal |
|
Performance
|
A+
|
C+
|
Better |
|
Usability
|
C+
|
A+
|
Worse |
Key recommendations to improve your website's SEO performance
Increase length of Title Tag
Reduce length of Meta Description
Optimize for Mobile PageSpeed Insights
Optimize for Desktop PageSpeed Insights
Use your main keywords across the important HTML Tags
Reduce Rendered Content
Add Local Business Schema
Implement an Analytics Tracking Tool
Update Link URLs to be more readable
Add Alt Attributes to all images
Add X Cards
Install a Facebook Pixel
Create and link an associated Instagram Profile
Implement a llms.txt File
Add Business Address and Phone Number
Improve Google Business Profile Rating & Review Count
Your page has some level of On-Page SEO optimization but could be improved further. On-Page SEO is important to ensure Search Engines can understand your content appropriately and help it rank for relevant keywords. You should ensure that HTML Tag Content is completed correctly and align text content to target keywords.
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
SEO Grade
|
B-
|
B+
|
Worse |
|
Content Words
|
1062
words
|
575
words
|
Better |
|
Title Tags
|
FAIL
|
FAIL
|
Equal |
|
Meta Description
|
FAIL
|
PASS
|
Worse |
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
Title Tag
Title Tag Text Too Short |
FAIL
5 chars
|
FAIL
74 chars
|
Equal |
|
Meta Description
Meta Description Too Long |
FAIL
172 chars
|
PASS
168 chars
|
Worse |
|
Content Length
Your page has a good level of textual content, which will assist in it's ranking potential. |
1062
words
|
575
words
|
Better |
|
XML Sitemap
Sitemap for search engines |
PASSED
|
PASSED
|
Equal |
|
Hreflang
Your page is making use of Hreflang attributes. |
136
languages
en-US,
ar-AE,
en-AE
...
|
No hreflang
|
Better |
|
H1 Header
Your page has a H1 Tag. |
PASSED
|
PASSED
|
Equal |
|
Header Tags
Your page is making use multiple levels of Header Tags. |
H2: 38
H3: 18
|
H2: 3
H3: 2
|
Equal |
|
Image Alt
Alt Attributes Missing From Images |
0/72
images with alt
|
243/297
images with alt
|
Equal |
|
Canonical Tag
Your page is using the Canonical Tag. |
PASSED
https://www.apple.com/
|
PASSED
https://www.samsung.com/us/
|
Equal |
|
Analytics
Tracking code implementation |
FAILED
|
PASSED
Google Analytics
|
Worse |
|
Schema.org
Structured data markup |
PASSED
JSON-LD
|
PASSED
JSON-LD
|
Equal |
|
SSL Certificate
HTTPS security implementation |
PASSED
Certificate active
|
PASSED
Certificate active
|
Equal |
|
HTTPS Redirect
Automatic HTTP to HTTPS redirect |
PASSED
Redirects to HTTPS
|
PASSED
Redirects to HTTPS
|
Equal |
This chart shows the frequency of keywords found on both websites. Hover over bars to see where each keyword is located (Title, Description, Headers).
This chart shows the frequency of key phrases found on both websites. Hover over bars to see where each phrase is located (Title, Description, Headers).
You have reasonably strong backlink activity. Ensuring strong linking on and off your site is important for search engines to recognise the authority of your site, and increase it's rankings. We recommend actively building links as an ongoing activity.
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
Links Grade
|
A-
|
A-
|
Equal |
|
Domain Strength
|
100
|
97
|
Better |
|
Total Backlinks
|
118 028 804
|
39 043 477
|
Better |
|
Referring Domains
|
892 097
|
223 209
|
Better |
|
DoFollow Links
|
111 058 206
|
34 909 900
|
Better |
|
NoFollow Links
|
6 970 598
|
4 133 577
|
Better |
Highest value external pages linking to your sites
Most frequently used anchor texts in backlinks
Pages on your sites with the highest number of backlinks
Internal and external links structure on your pages
Congratulations, your page has performed very well in our testing meaning it should be reasonably fast and responsive for users. Performance is important to ensure a good user experience, and reduced bounce rates (which can also indirectly affect your search engine rankings). Continue to monitor your performance over time to ensure there are no periodic fluctuations.
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
Performance Grade
|
A+
|
C+
|
Better |
|
Mobile Speed
|
48
|
N/A
|
N/A |
|
Desktop Speed
|
88
|
N/A
|
N/A |
|
Load Time
|
1.6ss
|
2.6ss
|
Better |
|
Page Size
|
4.8MB
|
5.8MB
|
Better |
Desktop PageSpeed Insights Failing
Mobile PageSpeed Insights Failing
Your page has passed Google's Core Web Vitals assessment.
Your page's file size is reasonably low which is good for Page Load Speed and user experience.
This check displays the total number of files that need to be retrieved from web servers to load your page.
Your website appears to be using a reasonable level of compression.
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
DMARC Record
This site appears to have a valid DMARC record in place. |
PASSED
DMARC record found
|
PASSED
DMARC record found
|
Equal |
|
SPF Record
This site appears to have an SPF record. |
PASSED
SPF record found
|
PASSED
SPF record found
|
Equal |
|
Server Response Time
Your page loads in a reasonable amount of time. |
9ms
PASSED
|
323ms
PASSED
|
Better |
|
Total Resources
This check displays the total number of files that need to be retrieved from web servers to load your page. |
52
files
|
289
files
|
Better |
|
GZIP Compression
Your website appears to be using a reasonable level of compression. |
37%
ENABLED
|
51%
ENABLED
|
Worse |
|
JavaScript Errors
Your page is not reporting any JavaScript errors. |
NO ERRORS
Clean JavaScript
|
NO ERRORS
Clean JavaScript
|
Equal |
|
HTTP Protocol
Your website is using the recommended HTTP/2+ Protocol. |
HTTP/2
Modern protocol
|
HTTP/2
Modern protocol
|
Equal |
|
Image Optimization
All of the images on your page appear to be optimized. |
OPTIMIZED
Images optimized
|
NOT OPTIMIZED
Needs optimization
|
Better |
Social media presence, local SEO implementation and Google Business Profile comparison between your domain and competitor
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
Open Graph Tags
|
PASS
|
PASS
|
Equal |
|
Twitter Cards
|
FAIL
|
PASS
|
Worse |
|
Facebook Pixel
|
FAIL
|
FAIL
|
Equal |
|
Social Links
|
4
links
|
4
links
|
Equal |
|
Local Schema
|
FAIL
|
FAIL
|
Equal |
|
Google Business
|
PASS
|
PASS
|
Equal |
|
GBP Reviews
|
3.7
rating
|
4.8
rating
|
Worse |
| Metric | apple.com | samsung.com | Status |
|---|---|---|---|
|
Open Graph Tags
Your page is using Facebook Open Graph Tags. |
FOUND
7 tags
|
FOUND
8 tags
|
Equal |
|
Twitter Cards
No X Cards |
NOT FOUND
|
FOUND
7 tags
|
Worse |
|
Social Media Links
Links to social media profiles found on the website |
Equal | ||
|
Local Business Schema
No Local Business Schema identified on the page. |
NOT FOUND
|
NOT FOUND
|
Equal |
|
Google Business Profile
Google Business Profile identification and completeness |
FOUND
Apple Woodland Hills
3.7/5 rating
|
FOUND
Samsung Store Hongd…
4.8/5 rating
|
Equal |
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