Boasting partners such as Arijus, Freha, Nokia, JYSK, and others,
has proven itself as a leading global shipping company with a strong presence across multiple markets and constantly expanding its client base.
Over the past 10 years, MCContainers has been a reliable supplier for its customers with high-quality multipurpose containers and modular buildings for sale, rent and more.
Poor Language Targeting:
Creating multilingual ad campaigns is quite sophisticated, but it's very important to fit every audience's likes and cultural differences.
It was essential to increase Return of Investments and keep it stable so the company could get profitable conversions and stay afloat in the market.
It’s essential for ads to match targeted keywords considering the diverse languages of the users.
Having a wide range of containers, from transport to military, requires creating separate ad campaigns for each type to fit every audience's needs and likes.
created an effective plan using Google Ads in multiple languages. This helped solve problems and use the strength of ads that fit each local area:
To track website performance, we run
Google Analytics for each separate domain,
and we also created GA4 for each website. Custom conversions were added too.
We made a
detailed analysis of keywords for each language,
taking into account localized volume trends and specific queries.
were created in the required languages - Finnish, English and Swedish. To make adverts more visible and provide users with more information, we used ad
To fit every location's prime time and user behavior, we
so the right audience could see them.
carefully managed bids
so we could concentrate on high-converting keywords and improve ROI.
After making ads, we needed to understand what performed best and improve the results of our advertising campaign, so
we applied A/B testing
for this case.
To improve its quality score, we were
constantly working on removing negative keywords
from the list.
Every month, we create a report
where you can see KPIs and anomaly detection. To keep it convenient for the client, we use a dynamic dashboard on Looker Studio with all the necessary data.
Daniliants Ventures has successfully implemented a multilingual Google Ads approach, which has delivered impressive outcomes as evidenced by our partnership over the last 2 years.
Within the first 2 months after we optimized ad copies and add-ons, Click-Through Rates have increased by 112% on all multilingual campaigns.
Lowering Cost per Conversion:
After effectively managing bids and conducting A/B testing, we decreased CPC by 31.71%, strengthening the client's budget.
Expanded Market Reach:
The multilingual approach allowed MCContainers to explore more markets in different regions, bringing more growth.
We used data to make decisions and kept improving our strategies, which led to a significant increase of 29% in MCContainers' return on investment.
We have successfully created the primary source of website conversions, bringing it to the top.
By constantly checking and optimizing our ads, we keep the traffic gradually increasing by 10-15% every month.
During work with MCContainers, Daniliants Ventures achieved impactful results. The task involved creating campaigns in multiple languages and making them succeed. That was quite a difficult challenge, but Daniliants Ventures successfully reached the goal, thus demonstrating its expertise and professionalism.
Collaborating with MCContainers exemplifies the power of effective digital marketing strategies for business growth.
Disclaimer: The data and results presented in this case study are based on real campaign results; however, the specifics have been altered to maintain client confidentiality and competitive advantage.