Client Background:
Boasting partners such as Arijus, Freha, Nokia, JYSK, and others, MCContainers has proven itself as a leading global shipping company with a strong presence across multiple markets and constantly expanding its client base.
Over the past 10 years, MCContainers has been a reliable supplier for its customers with high-quality multipurpose containers and modular buildings for sale, rent and more.
Challenges:
- Poor Language Targeting: Creating multilingual ad campaigns is quite sophisticated, but it's very important to fit every audience's likes and cultural differences.
- Low ROI: It was essential to increase Return of Investments and keep it stable so the company could get profitable conversions and stay afloat in the market.
- Ad Irrelevance: It’s essential for ads to match targeted keywords considering the diverse languages of the users.
- Undefined niche: Having a wide range of containers, from transport to military, requires creating separate ad campaigns for each type to fit every audience's needs and likes.
Strategy:
Daniliants Ventures created an effective plan using Google Ads in multiple languages. This helped solve problems and use the strength of ads that fit each local area:
- To track website performance, we run Google Analytics for each separate domain, and we also created GA4 for each website. Custom conversions were added too.
- We made a detailed analysis of keywords for each language, taking into account localized volume trends and specific queries.
- Ad copies were created in the required languages - Finnish, English and Swedish. To make adverts more visible and provide users with more information, we used ad add-ons.
- To fit every location's prime time and user behavior, we scheduled ads, so the right audience could see them.
- We carefully managed bids so we could concentrate on high-converting keywords and improve ROI.
- After making ads, we needed to understand what performed best and improve the results of our advertising campaign, so we applied A/B testing for this case.
- To improve its quality score, we were constantly working on removing negative keywords from the list.
- Every month, we create a report where you can see KPIs and anomaly detection. To keep it convenient for the client, we use a dynamic dashboard on Looker Studio with all the necessary data.
Results
Daniliants Ventures has successfully implemented a multilingual Google Ads approach, which has delivered impressive outcomes as evidenced by our partnership over the last 2 years.
- Improved CTR: Within the first 2 months after we optimized ad copies and add-ons, Click-Through Rates have increased by 112% on all multilingual campaigns.
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Lowering Cost per Conversion:
After effectively managing bids and conducting A/B testing, we decreased CPC by 31.71%, strengthening the client's budget.
- Expanded Market Reach: The multilingual approach allowed MCContainers to explore more markets in different regions, bringing more growth.
- Increased ROI: We used data to make decisions and kept improving our strategies, which led to a significant increase of 29% in MCContainers' return on investment.
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Traffic Source:
We have successfully created the primary source of website conversions, bringing it to the top.
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Working non-stop:
By constantly checking and optimizing our ads, we keep the traffic gradually increasing by 10-15% every month.
During work with MCContainers, Daniliants Ventures achieved impactful results. The task involved creating campaigns in multiple languages and making them succeed. That was quite a difficult challenge, but Daniliants Ventures successfully reached the goal, thus demonstrating its expertise and professionalism.
Collaborating with MCContainers exemplifies the power of effective digital marketing strategies for business growth.
Disclaimer: The data and results presented in this case study are based on real campaign results; however, the specifics have been altered to maintain client confidentiality and competitive advantage.
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