Playing the Authority Long Game: Building Your Personal Brand in 2023

Customer retention Sales

Diana Tsukanova

5 min read


Building a brand in 2023 no longer seems like something out of the ordinary, requiring enormous effort. In this fast-paced era, pushing your boundaries and making digital transformation work for you, have become even more important.

A solid personal brand can build trust in you, attract opportunities, and open doors to success . By the name of this article, you have probably gotten the idea that one effective technique to build a personal brand is the concept of "playing the authority long game." This strategy involves showing your skills and building a loyal audience over time.

Table of contents:
Building Your Authority
The Long Game in Brand Building
Maintaining Your Authority

The concept of the "Authority Long Game" in personal branding

The 'Authority Long Game' is a guide to becoming a true expert in your field. It's not about how to get famous overnight or easily succeed in anything. Don't look for quick ways to get richer, smarter, etc. Significant achievements require time. Rome wasn’t built in a day, so you have to adopt the same strategic approach, brick by brick, and build your personal brand with patience and confidence.

The value of credibility and authority in your field

Credibility and authority are crucial aspects of your branding journey. With these guys in your pocket, people will trust your every word, seek your advice, desire to collaborate with you, and eagerly consume any piece of content you create.

Also, it's important to recognize that becoming an authority in your field cannot be achieved by simply putting a fancy title on your LinkedIn profile. I personally tried it, and it didn't work, of course.

Keep in mind that after reaching your goal, there is no final point. When you become an authority, you don't just get attention, you earn it. You become like Beyonce (whose world tour I unfortunately missed) in your field, effortlessly gaining everyone's attention and respect.

So, if you are serious about taking your personal brand to the next level, credibility and authority are your best allies.

Building Your Authority

Importance of expertise and continuous learning

If you want to be a big shot in your area, you need to have the goods. Stay on top of the latest trends, research, and developments in your field. Don't be one of those guys stuck in the mud, using old ways to keep up. Everything is in motion in this universe, so we need to follow the rules to keep ourselves on track.

You should always learn something new. Go to conferences, take courses, and get certificates—whatever floats your boat. The more you know, the more valuable insights you can bring and adapt to changes.

Strategies for showcasing your knowledge and skills

There are some ways to build your authority by demonstrating your knowledge and skills:

Strategies for showcasing your knowledge and skills

  1. Content: Start off by creating social media content. Do catchy blog posts, podcasts, and videos. Make people say, "Oh, this guy knows what he is doing". This is really important for engaging your customers and making them come back again.
  2. Speech: Look for opportunities to present at conferences or webinars. Public speaking helps you reach a larger audience and gain visibility in your field.
  3. Leadership: Write for industry publications, guest post on respected blogs, participate in panel discussions to show your expertise, and provide inspiring insights.
  4. Network: Expand your network by collaborating on projects, offering your grasp to others, and participating in meaningful conversations.

By implementing those simple tactics, you will flaunt your expertise to others like a pro, and make them wonder why they haven't had the pleasure of crossing paths with you sooner.

The Long Game in Brand Building

Why brand building takes time

Building a personal brand is comparable to growing a bonsai tree . Although I don't have one, I have an intense desire to get it. Well, let's get back to the point. Growing this tree demands patience, precision, and meticulous pruning. It is not a task suited for those seeking instant gratification. Have you ever observed that anything that happens quickly also fades quickly? Neither can I. Think about it.

The value of patience and consistency

To succeed in building authority, remember two important things: patience and consistency. It's tempting to expect instant results, but establishing a strong personal brand takes time. Can you recall any brand that hit the top within a matter of days? Not really. Of course, it's not easy, especially nowadays. I even struggle with it myself on a daily basis. but I understand that patience makes things. Remember, you are growing a tree. Be patient with your progress and stay consistent in creating content, engaging with your audience, and honing your expertise. Over time, your efforts will add up, and your authority will grow.

Maintaining Your Authority

Staying up-to-date with industry trends

As it was mentioned before, keeping up with the latest trends is one of the main aspects of staying ahead of the game. Here are some friendly tips for that:

  1. Make it a habit to stay updated on what's happening in your field.
  2. Find cool magazines, websites, or social media resources that cover topics related to your industry to get insights and updates.
  3. Follow experts and leaders in your field to keep you in the know.
  4. Join online groups and discussions. Take part in the discussion and share your own knowledge.

Engaging with your audience and peers in your field

Building and maintaining authority is not something you do alone. It's important to interact with your audience by responding to comments, answering questions, and getting into discussions. Yes, I know it can sound a bit tough, especially when you are an introvert and just want to get results without communicating with anyone. Well, in any case, you need to communicate, get out of your comfort zone, and craft success!


The authority long game is a strategic approach. Building authority takes time, but the benefits are invaluable. By continuously showcasing your knowledge, staying up-to-date with industry trends, and engaging your customers, you can establish a powerful personal brand that opens doors to opportunities and positions you as a trusted authority in your field.

Recap of key points

Let’s sum up the main points:

  • Authority: play the long game, build trust over time.
  • Boost your brand, unlock opportunities with credibility.
  • Expertise is key: learn, learn, and learn some more.
  • Show off your smarts through content, speaking, and leadership.
  • Patience and consistency should be your best friends.
  • Stay on top: ride the industry trends to maintain your authority.
  • Engage, connect, conquer: build authority, expand your network.

Encouragement for readers to start or continue their own "authority long game"

Start building your personal brand today. Success takes time, but with dedication and expertise, you can become an authority in your field. Stay committed, keep learning, and seize opportunities to demonstrate your knowledge. Contact us today and we will help you to build your personal brand.

As Ralph Waldo Emerson once said, "Do not go where the path may lead, go instead where there is no path and leave a trail." Remember, your efforts will pay off.