In this Growth Marketing and Hacking Ideas episode we are reviewing Nonono.com website which allows people to address their complaints with different companies.
We’ll be discussing what made us a bit puzzled, what is the main purpose of this website and what you should pay attention to while running a complaint service website. Also, in this video you’ll find out most relevant tips that might help you to improve your marketing strategy! All this and much more.
Nonono.com website: https://nonono.com/
Mikael Hugg - Creative Director at
Hi, guys Artem here and today we have a website that we will review together with Mikhail, Mikhail is a growth hacker. And I'm more of a growth marketer and a technical person. Mikhail is actually was laughing just a little while ago because we actually did this already. But the recording wasn't on. So now we will go in and do this maybe, maybe go quite fast because we already kind of gone through the motions and did our thing. But you know, this happens. Yeah, we only use new sales.
How professional are we are?
Yes, we are very professional. We'll be talking like 20 minutes. And there was ya know, where I was like, mica you know what, it's not recording, and he's like, shit. Anyway, let's just go through this very quickly. Let's go straight to the point. So yeah, cool, I think submitted his website for us to review and provide some ideas. So basically, this is no, no, no. I think it's three No, no, no, no, no, don't calm. Yeah. And this website allows people to quickly resolve their complaints with different companies. And I guess, from the beginning, the main thing that we actually talked about 20 minutes before we hit record, is that it's not really clear. What does it do when we first visited the website? It we kind of thought that this is a problem, like a complaint management system for businesses. But when we clicked on file a complaint, it actually, you know, told us that the complaint will cost $9. So we were like, yeah, what the heck yeah,
Exactly. But my first impression when I saw this site, and I haven't been, you know, this was the first time I saw it, just like 20 minutes ago, when we started this whole stuff. And I was, I was really trying to understand, like, get faster resolutions for complaints. And then there's this, like JC Penney and Bed Bath and Beyond and etc. And then I'll write in like big companies, and so on. But it's really like, what is the why why wouldn't I just go to that review page, or just go with their own customer support? And then when we saw the price, then I was like, okay, you know, this actually costs this cost to the customer to do it.
Like, why? Why would anyone do it? And then we were really puzzled. And we probably spent the next five to seven minutes, understanding what what's going on, on seal. If you scroll down, there's this the, the testimonials part, where people are saying, like, how they use it, and and why it was so cool. And then I noticed this that, you know, I think, was the first one that you know, if you're just looking at the first one there, it says that, you know, that these are no, no, no, this column was able to go directly today to the, to the executive, who was making the decisions in this customer and stuff, and just got it resolved from through that. And then, you know, I realized that oh, yeah, yeah, that makes sense. I would definitely paid $9 for getting my stuff, you know, if I can, if I could skip the line, if I would skip the queue, and just go straight to the manager, not the manager, director,
But the result result or like resolution manager, or some resolution manager
Or the customer, customer experience manager, it's whoever is in decision, who's making the decisions. So yeah, of course, I would pay the $9 not No biggie. So, yeah, then we just like, the whole, above all, when you're coming to decide the hero section, each it should say that, you know, instead of get faster resolution for complaints, because that's really not that. I mean, it's nice, but it's not worth $9 to get it faster, you know, yeah, I'm a consumer, I'm not knowing hurry. But the thing is, if it was say that skip the line, and get your matter result, like get it actually resolved. And then it will say in the in the above fold section of it, say like 100% Money, money back guarantee, if it's not working, and then you know, all this kind of like good three benefits of why you have to use it. Then also, it would say in this martyr section in the paragraph, it would say that people are getting their stuff. Like, they get their resolution faster.
Like, I don't know, 90% faster or whatever the data that says whites, how fast is it is compared to regular one. So anyway, that should be the first thing to say, then, then I would understand and also sorry, this is like a huge monologue, that's no problem, just putting my stuff in, we have a certain amount of time and if so, so then I said that if I would market it, because then they have now like 27,000 monthly organic visitors in there. So which is pretty good traffic's huge. So only only problem is that their corporate bytes almost in the you know, the assessment is failed in mobile, and also desktop, so which means that their site is super slow, which costs that they would actually get a lot more organic, organic traffic, if they would fix the site so that it would be faster, I don't know why it's so slow, because there's nothing that really slows it down.
But when he just, you know, run it through, you'll see that it's just like super slow in the in the analytics side, but they they should make this like a video. You know, if I would say like, how would I promote it, then I would, I would make a video that it would be a seminar to metta or Twitter or whatever company whose was having these video ads, running and TV and all that's like Gecko and all those companies that they have this like a very happy vibrance excited a voiceover that will be like, person 28 to 32 Saying that, you know, like, are you tired of you know, don't Don't you hate that's the agenda, you know, nobody's taking care of your off your complaints and all that, like we do, too. That's why we, you know, created a service that helps you to skip the line and go straight today.
Go straight to the director and get it resolved for you, like you don't have to do anything and just pay the $9. And they will get resolved on if we are not, for some reason they're needed, just get get your money back. So like stop wasting your time writing complaints, go nowhere and skip the line and, and get your stuff result. So I would make this kind of video and then I would just repurpose it for social ads forever for the TIC tock and for the like Pinterest, also metal stuff and all that I just run the ads there because that's a consumer area. And then when they come to the site, they would also see the like, check the beat out they should there shouldn't be the file a complaint that shouldn't that shouldn't be the first CCI. This should be like, what's the video? Because the video would explain really like the pain points and the resolution, then you can go like file complaining would be converting a lot faster. And yeah,
I agree. I agree. I agree video would work really well. And some really good feedback. In my opinion, if I just go really quickly as well. And just add a little bit, I completely agree with everything you said. I think the website is snappy, it's pretty fast, but it could be a bit faster if possible. And then if you use big companies names, such as you know, logos, GCT, Or put differently logo, people respond much better to logos. And then also remember that you have huge opportunity, they already have quite a lot of traffic, if you use SimilarWeb. And just check, you will see that they have about 77% of traffic coming from search engine, which is amazing. And then you can see here that they rank for keywords such as Walmart complaints, you know, Dollar General, poor, reporting, whatever, like complaints, and so forth.
So they rank for keywords related to the brand. And then something like complaint file a complaint refund. And I think if you go here to company pages, I think this is a lost opportunity. Because here, they should create a really good company page for each of the company. Of course, they should list, you know, reviews and complaints and what was the outcome of the complaint, but maybe add a little bit more SEO optimized text, maybe make it rank a bit better?
Oh, for sure. Yeah. Yeah. Because I think they already have some really good SEO traffic, and I think they should definitely increase it. And from my perspective, the website seems a little bit too simplistic. Maybe it could be good. It could be bad, but it doesn't really feel Yeah, it doesn't really feel like I don't know, it feels a little bit weird. It's like for example here. You know, if you go to about us, you know, there is no contact information there is like get in touch and it feels
like a scam scam site. Yeah. I hate to say it because they actually have a pretty good business idea. And I'm really happy that they allowed us to go through their website and you know, make this audit be the audit, but you know, I'm just saying like, exactly, they should just make it more trustworthy. There should be Yeah, I mean, I, too, it's too simplistic. You know, I like minimalistic stuff, but this is too much. It's not the law. Apple way off minimize that you just like, we can only guess. Yeah, yeah, Squarespace I kind of feel.
Yeah. And that you can see your competitors always using similar web.com. So for example, here, if you go to their competitor, complaints, board.com, right. And if you visit it, you know, you should always make sure that your website, you know, looks better and functions better than your competitors, if possible.
And for example, this website, even though it's a little bit too busy, it seems a little bit more professional, a little bit more high end. And what you will see here is that you're using probably illustrations that you have downloaded from like stock places, there are no people's faces anywhere. It's very, it's very sterile, in a sense, right? Yeah.
Like this. Exactly. I'm absolutely 100%. You know, you're, you're right. In that sense, if they would have people there, like actual phases and all that they would more demonstrate who's this for, like, when you see this, like compliance board, they can, you can see like to, to like, the woman, I think she's like, in 30s, and maybe like, 2025 35, and the guy is probably like, close to 40. So really represents like, this is the target groups that we are, you know, serving. So when a person comes here, and they see see, see people like, you know, if I go there, and I see people like me, I will more likely to convert and become a customer than you know, but if there's just like fixer images, even though they're pretty, pretty nice. Don't demonstrate who's this for?
Yeah, absolutely. I absolutely agree. And I think you should always benchmark your competitors in terms of design in terms of functionality, just to make sure that you're providing a service that is at least on the same level. And I think the idea here is very, very interesting. Very cool. First of all, we're a little bit skeptical.
We're like, why would you pay to file a complaint without pay? Yeah, but once we actually spend a lot of time, but a normal consumer, they don't have time to figure it out. They will just see like a much. Yeah, nine bucks. They're like, No, thanks. Like, why would I pay like, that sounds stupid. But if you say that, hey, we have somebody who will represent you, we'll spend the time we'll get through the front lines, and we'll get matter resolved.
Or at least we'll get a response unless or you get your money back. That kind of started to make sense. So I think optimizing user experience making sure you explain then optimizing SEO for those company searches, which already probably that you are doing, and maybe improve that work on the design, make the whole user experience a little bit more personal, you know, provide a little bit more information about the company who is behind the company, maybe better call to actions? Yeah, yeah. Better call to actions. You have to reach your audience first, but
you do so. Yeah, that's what you need them. So shouldn't be just in a wrap it up? I think I think you know, well, first of all, thank you for letting us check it out on all the other people who are watching this one, if you have your own company, or own business that you want us to review, make the little audits and get our our third 20 cents. You know, give it to give it to them. And we'll we'll check it out. This is this has been very nice. You have a great company. You know, the guys behind the nonono.com, they have a good concept. And it's really close to like, really, really breakthrough. So so just little tweaks. And probably, of course, just keep
pushing, right, keep pushing and make small improvements every week. And I think you're already doing really, really well.
Getting so much organic traffic is awesome. You can have a really good base to build on top of but otherwise, thank you very much for submitting your website. If you want your site reviewed by me and my Mikhail, please let me know in the comment box below.
But otherwise, thank you very much. And until next time, thank you Miguel.
Thank you very much. Bye bye